Comments on: White Papers No Longer Than 3 Pages?? http://www.writingwhitepapers.com/blog/2007/09/27/3-page-or-less/ Everything about writing and marketing white papers Thu, 17 May 2012 03:12:36 +0000 http://wordpress.org/?v=2.3.1 By: George Weiss http://www.writingwhitepapers.com/blog/2007/09/27/3-page-or-less/#comment-59604 George Weiss Mon, 23 Jun 2008 15:00:00 +0000 http://www.writingwhitepapers.com/blog/2007/09/27/3-page-or-less/#comment-59604 I understand as my wife is a publisher of academic books and was also involved in academic journals. I would just like to get examples of Paul's White Papers, of any type but perferably those mentioned in the book. Does anyone know how to located these or can the author provide a few for review and to use in working through the book. Thanks GW I understand as my wife is a publisher of academic books and was also involved in academic journals. I would just like to get examples of Paul’s White Papers, of any type but perferably those mentioned in the book. Does anyone know how to located these or can the author provide a few for review and to use in working through the book.

Thanks

GW

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/09/27/3-page-or-less/#comment-59593 Michael Stelzner Mon, 23 Jun 2008 05:08:00 +0000 http://www.writingwhitepapers.com/blog/2007/09/27/3-page-or-less/#comment-59593 Hey George; Sometimes people write white papers and have them printed as contributed articles inside of magazines. In this context, I guess you could say the paper is published. Also, there are some papers that are published in trade journals. These tend to be more academic. Mike Hey George;

Sometimes people write white papers and have them printed as contributed articles inside of magazines.

In this context, I guess you could say the paper is published.

Also, there are some papers that are published in trade journals. These tend to be more academic.

Mike

]]> By: George Weiss http://www.writingwhitepapers.com/blog/2007/09/27/3-page-or-less/#comment-59589 George Weiss Sun, 22 Jun 2008 18:36:11 +0000 http://www.writingwhitepapers.com/blog/2007/09/27/3-page-or-less/#comment-59589 I thought this was the case, but I did find it unusual that during a recorded interview with Art Sobczak, a Telemarkeing/Sales Consultant, Paul said he had written a "White Paper" and gotten it published in a trade magazine. I would like to see examples of the "White Paper's Paul has written. Does anyone have them or know where they might be posted? I'm a little skeptical but still want to work through his book. In the book "Value Forward Selling" he says he got his "White Paper" published. Wouldn't it be more accurate to say that these were self-published and then posted on his company's websites? GW I thought this was the case, but I did find it unusual that during a recorded interview with Art Sobczak, a Telemarkeing/Sales Consultant, Paul said he had written a “White Paper” and gotten it published in a trade magazine. I would like to see examples of the “White Paper’s Paul has written. Does anyone have them or know where they might be posted? I’m a little skeptical but still want to work through his book. In the book “Value Forward Selling” he says he got his “White Paper” published. Wouldn’t it be more accurate to say that these were self-published and then posted on his company’s websites?

GW

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/09/27/3-page-or-less/#comment-59587 Michael Stelzner Sun, 22 Jun 2008 05:01:41 +0000 http://www.writingwhitepapers.com/blog/2007/09/27/3-page-or-less/#comment-59587 George - All white papers are "self published" so to speak, - Mike George - All white papers are “self published” so to speak, - Mike

]]> By: George Weiss http://www.writingwhitepapers.com/blog/2007/09/27/3-page-or-less/#comment-59585 George Weiss Sat, 21 Jun 2008 23:07:13 +0000 http://www.writingwhitepapers.com/blog/2007/09/27/3-page-or-less/#comment-59585 I have a copy of Paul's book and am beginning to work through it. In the book the author does describe the process for writing a "White Paper" as he defines it. However there are no real examples in the book or appendix. The author states the he has written several "White Papers" for tailored to different industries and had them published. Does anyone know if these were self-published or did they appear in industry magazines either printed or on-line? I would appreciate knowing where to find a couple of these, as this would help in working though the book. GW I have a copy of Paul’s book and am beginning to work through it. In the book the author does describe the process for writing a “White Paper” as he defines it. However there are no real examples in the book or appendix. The author states the he has written several “White Papers” for tailored to different industries and had them published. Does anyone know if these were self-published or did they appear in industry magazines either printed or on-line? I would appreciate knowing where to find a couple of these, as this would help in working though the book.

GW

]]> By: Michael A. Stelzner http://www.writingwhitepapers.com/blog/2007/09/27/3-page-or-less/#comment-58993 Michael A. Stelzner Fri, 11 Apr 2008 15:57:33 +0000 http://www.writingwhitepapers.com/blog/2007/09/27/3-page-or-less/#comment-58993 Paul; I think we are in agreement. The only issue is 3 pages or less. Mike Paul;

I think we are in agreement.

The only issue is 3 pages or less.

Mike

]]> By: Paul DiModica http://www.writingwhitepapers.com/blog/2007/09/27/3-page-or-less/#comment-58992 Paul DiModica Fri, 11 Apr 2008 14:47:40 +0000 http://www.writingwhitepapers.com/blog/2007/09/27/3-page-or-less/#comment-58992 Hi Michael. I appreciate the input - but I stand by our model of using sales objection white papers as a tool to drive prospects to take sales action steps. Short to the point, describing how your offering helps the management team increase their business success is the key. Regards, Hi Michael.

I appreciate the input - but I stand by our model of using sales objection white papers as a tool to drive prospects to take sales action steps. Short to the point, describing how your offering helps the management team increase their business success is the key.

Regards,

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/09/27/3-page-or-less/#comment-58985 Michael Stelzner Fri, 11 Apr 2008 05:19:37 +0000 http://www.writingwhitepapers.com/blog/2007/09/27/3-page-or-less/#comment-58985 Hey Paul; First, welcome! Second, I have your book. Third, on page 73 it does say "Keep all white papers to a maximum of three pages." You might not have noticed, but I also have a book. The topic--white papers. :) I also founded the world's largest newsletter for white papers--WhitePaperSource (20,000+ readers). I have also written 100+ white papers directed to the C-suite for companies like Dow Jones, SAP, HP, FedEx, HP, Motorola, Microsoft, ... So what I am about to say is based on proven experience. Your statement is simply off mark. You just need to trust me that a 3 page white paper does not cut it. 5 pages yes. 6 to 8 is more the average for an effective paper. You seem to misunderstand where white papers have gone. They are no longer 10 to 20 page technical documents. By the way, I fully agree with your suggestions of titles and have no beef with your experience at all. In fact, the essence of your teaching is very in line with mine. I just have issue with providing highly valuable content in as little a 3 pages. Thanks again for stopping by Paul. I'll be happy to have my assistant send you over a copy of my book, just let me know. Hey Paul;

First, welcome!

Second, I have your book.

Third, on page 73 it does say “Keep all white papers to a maximum of three pages.”

You might not have noticed, but I also have a book. The topic–white papers. :)
I also founded the world’s largest newsletter for white papers–WhitePaperSource (20,000+ readers). I have also written 100+ white papers directed to the C-suite for companies like Dow Jones, SAP, HP, FedEx, HP, Motorola, Microsoft, …

So what I am about to say is based on proven experience.

Your statement is simply off mark. You just need to trust me that a 3 page white paper does not cut it.

5 pages yes. 6 to 8 is more the average for an effective paper.

You seem to misunderstand where white papers have gone. They are no longer 10 to 20 page technical documents.

By the way, I fully agree with your suggestions of titles and have no beef with your experience at all.

In fact, the essence of your teaching is very in line with mine. I just have issue with providing highly valuable content in as little a 3 pages.

Thanks again for stopping by Paul. I’ll be happy to have my assistant send you over a copy of my book, just let me know.

]]> By: Paul DiModica http://www.writingwhitepapers.com/blog/2007/09/27/3-page-or-less/#comment-58984 Paul DiModica Fri, 11 Apr 2008 05:02:26 +0000 http://www.writingwhitepapers.com/blog/2007/09/27/3-page-or-less/#comment-58984 Michael, I am the author of the book Value Forward Selling. Those commenting on the white paper description I discuss in my book need to read the book. It is not a traditional white paper I describe. It is called a Sales Objection White Paper. It is a short white paper that is 3-5 pages long that deals specifically with a sales objection given to a salesperson by a prospect. In a sales objection white paper you insert the title of the prospect, the prospect’s business vertical industry and the sales objection they give in the title of the white paper. For example, a sales objection white paper might be titled “7 Reasons Why CFOs in Manufacturing Need to Find Funding to Update Their Technology Needs.” By using this method, you communicate to the prospect specifically why they should read the white paper because it has their business title, their industry and the words they use in the vendor interactions in the title of the white paper. The rest of the white paper gives business case reasons why the prospect should take an action step and move forward in the sales cycle and describes how the vendor’s product or service increases income, decreases expenses or manages the prospect’s business risks. This model is a very successful method of white paper communication to C level executives - who often will not read a 10-20 page technical document because they are too busy. My firm, Value Forward (www.valueforward.com) Consulting has 25 management consulting partners in four countries, coached over 500 companies on sales and marketing best practices (and on this white paper method) and has trained over 50,000 salespeople during the last 7 years and currently publishes the world’s largest sales newsletter (with 180,000 weekly subscribers in 120 countries (called BDM news www.bdmnews.com). I hope this clarifies for your readers our white paper recommendations. If you would like a copy of my book Value Forward Selling – please drop me an email. Best Regards, Michael, I am the author of the book Value Forward Selling. Those commenting on the white paper description I discuss in my book need to read the book. It is not a traditional white paper I describe. It is called a Sales Objection White Paper. It is a short white paper that is 3-5 pages long that deals specifically with a sales objection given to a salesperson by a prospect. In a sales objection white paper you insert the title of the prospect, the prospect’s business vertical industry and the sales objection they give in the title of the white paper. For example, a sales objection white paper might be titled “7 Reasons Why CFOs in Manufacturing Need to Find Funding to Update Their Technology Needs.” By using this method, you communicate to the prospect specifically why they should read the white paper because it has their business title, their industry and the words they use in the vendor interactions in the title of the white paper. The rest of the white paper gives business case reasons why the prospect should take an action step and move forward in the sales cycle and describes how the vendor’s product or service increases income, decreases expenses or manages the prospect’s business risks.

This model is a very successful method of white paper communication to C level executives - who often will not read a 10-20 page technical document because they are too busy. My firm, Value Forward (www.valueforward.com) Consulting has 25 management consulting partners in four countries, coached over 500 companies on sales and marketing best practices (and on this white paper method) and has trained over 50,000 salespeople during the last 7 years and currently publishes the world’s largest sales newsletter (with 180,000 weekly subscribers in 120 countries (called BDM news www.bdmnews.com).

I hope this clarifies for your readers our white paper recommendations. If you would like a copy of my book Value Forward Selling – please drop me an email.

Best Regards,

]]> By: stevenhouses http://www.writingwhitepapers.com/blog/2007/09/27/3-page-or-less/#comment-58631 stevenhouses Wed, 20 Feb 2008 22:05:49 +0000 http://www.writingwhitepapers.com/blog/2007/09/27/3-page-or-less/#comment-58631 raspberries, it is a beech log. by year. think Street I'd hoped The hollow and eat rich flavor. years later. magnificent raspberries, it is a beech log. by year. think Street I’d hoped The hollow and eat rich flavor. years later. magnificent

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