Comments on: Enhancing Landing Pages With Spoken Words

By: Michael Stelzner

Michael Stelzner — Mon, 22 Oct 2007 03:18:32 +0000

Tom - That is precisely what I do. I also use a plug in for Windows that publishes your podcast in RSS. - Mike

By: Tom Chandler

Tom Chandler — Mon, 22 Oct 2007 01:50:48 +0000

Michael; I’m looking hard at audio. You have any tips for recording/editing/broadcasting the stuff? Is it enough to use a microphone, the sound card on your PC, then edit with something like Audacity software?

By: SEO Diva

SEO Diva — Wed, 03 Oct 2007 17:31:53 +0000

Okay, I went to the www.bearingpoint.com site, and listened to the podcast. It was very good, and I can see the benefit. I have to say I am a sight oriented learner rather than hearing oriented, so I would like to see a text option also, but the podcast was good.

By: Michael Stelzner

Michael Stelzner — Tue, 02 Oct 2007 16:04:46 +0000

Okay folks;

To see how this works, follow this URL:

http://www.bearingpoint.com/EDM

Paul, thanks for providing this!

Mike

By: Michael Stelzner

Michael Stelzner — Tue, 02 Oct 2007 15:31:23 +0000

SEO Diva;

Yes the abstract should also be available in written form.

The idea here is provide an option that can be listened to.

Seems like it is worth a try.

Mike

By: Geoff

Geoff — Thu, 27 Sep 2007 18:36:30 +0000

“So the idea is this: Create an audio abstract that readers can listen to.”

The abstract is a short summary to let readers know if this white paper is something the really want. It’s not an animated talking head. It’s not “whitepaper podcast”. It’s a simple preview of the whitepaper. If you like what you hear, then you are more likely to fill out the form to get the whitepaper.

The other option, most often, is to say, “Read Our Whitepaper…(but give us your personal information first).” That can be a real turn off, because you don’t know what you are getting in the whitepaper. A preview can help get over that hump.

By: SEO Diva

SEO Diva — Thu, 27 Sep 2007 16:21:14 +0000

Hi Mike,

But then, I don’t want to watch or listen a case study, I want to read it. So shouldn’t it be available in written form also?

By: Michael Stelzner

Michael Stelzner — Thu, 27 Sep 2007 02:56:02 +0000

SEO Diva;

If you listen to the podcast linked above you can hear the case study.

BTW, I think this was an option that someone could click on to listen to.

Mike

By: SEO Diva

SEO Diva — Thu, 27 Sep 2007 00:10:57 +0000

No offense intended, but when I reach a page that has a “talking head” I immediately click out. I polled our office of Internet specialists and got the same response from them. I’m truly surprised at the 200% statistic. Is there a study you can point to?

By: Geoff

Geoff — Wed, 26 Sep 2007 20:55:07 +0000

Seems like such a simple idea. Often the most effective ones are. BTW, Mike, I like it when you use audio in some of you posts as well. I think it’s a nice touch.