Lead Gen. & White Papers, This Wednesday!
September 17th, 2007, by Michael StelznerIt’s true that white papers sit as ‘king of the hill’ for collecting leads.However, you simply can’t post them on a site and expect magic.
- Fact #1: White papers are one of the most effective sources for helping readers make purchasing decisions, according to a new TechTarget and CMO Council study.
- Fact #2: Most businesses are NOT properly leveraging white papers to create opportunity.
Understanding how a white paper fits into a larger lead nurturing campaign is critical—especially if your company or your clients sell expensive or complex solutions.
Why? Because prospects do not make impulse decisions.
Rather, they mentally process solutions to their problems over time.
- Do you understand how to package white papers into a larger marketing campaign to ensure steady streams of opportunity?
- Do you sell a complex product and need a proven method to bring in leads?
To unpack how to generate leads for the complex sale, I am excited to be joined by lead generation expert Brian Carroll for a special teleclass THIS WEDNESDAY.
Brian is author of the bestselling book, Lead Generation for the Complex Sale.
Together, Brian and I will dig deep into proven strategies for generating steady streams of leads using white papers and other tools.
The class is called “Lead Generation for the Complex Sale (Practical Strategies for Generating Quality Leads).”
During the class, you will learn tactics that can be easily employed to ensure a qualified and continuous lead stream.
Make a resolution to expand your lead generation success. Click here to register for this class today. Seats are limited.
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