Marketing Lessons from Apple
By Michael Stelzner
First let me start with a confession.
Last week when Steve Jobs had his special media event, I was attached to my monitor for 2 hours watching text feeds about the event.
I was sucked in!
I even bought an iPod Touch (see image here).
So why is it that Apple can command such power?
There is a great new ebook called Marketing Apple that helps explain the magic behind Apple’s marketing machine.
It is written by Steve Chazin, someone who worked closely with Steve Jobs at Apple.
Here is a summary of the ebook:
- Don’t sell products: People buy what other people have
- Never be first to market: Make something good greater
- Empower early adopters: Help your customers help you
- Make your message memorable: Boil the story down
- Go one step further: Surprise and delight your customers
A shout out to David Meerman Scott for bringing this to my attention!
What are your thoughts about these ideas?
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