Comments on: White Paper Landing Page Study Results http://www.writingwhitepapers.com/blog/2007/08/29/registration-study-2/ Everything about writing and marketing white papers Fri, 30 Jul 2010 03:33:20 +0000 http://wordpress.org/?v=2.3.1 By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/08/29/registration-study-2/#comment-61088 Michael Stelzner Thu, 01 Jan 2009 00:49:04 +0000 http://www.writingwhitepapers.com/blog/2007/08/29/registration-study-2/#comment-61088 Daniel - This was organic. I am not a tester, so no I did not. I needed to capture names for my list, so that test was not worth it. - Mike Daniel - This was organic. I am not a tester, so no I did not. I needed to capture names for my list, so that test was not worth it. - Mike

]]> By: Daniel Miller http://www.writingwhitepapers.com/blog/2007/08/29/registration-study-2/#comment-61087 Daniel Miller Thu, 01 Jan 2009 00:42:33 +0000 http://www.writingwhitepapers.com/blog/2007/08/29/registration-study-2/#comment-61087 Michael these are very solid results. Great work! Would be interested to know what kind of marketing drove this / traffic this was? Was it coming from PPC, a print ad, affiliate email, etc? Also, did you test this against offering the whole white paper straight away on a shorter landing page? Keep up the great work! Michael these are very solid results. Great work!

Would be interested to know what kind of marketing drove this / traffic this was? Was it coming from PPC, a print ad, affiliate email, etc?

Also, did you test this against offering the whole white paper straight away on a shorter landing page?

Keep up the great work!

]]> By: Khalid Hajsaleh http://www.writingwhitepapers.com/blog/2007/08/29/registration-study-2/#comment-58106 Khalid Hajsaleh Tue, 25 Dec 2007 16:45:13 +0000 http://www.writingwhitepapers.com/blog/2007/08/29/registration-study-2/#comment-58106 Michael, A 17% conversion rate is excellent for that landing page. I wonder if you could have tweaked the page a little more to drive conversion to a higher percentage. What was the main method of driving traffic to the page (organic, pcc, etc)? Michael,

A 17% conversion rate is excellent for that landing page. I wonder if you could have tweaked the page a little more to drive conversion to a higher percentage. What was the main method of driving traffic to the page (organic, pcc, etc)?

]]> By: tom cummings http://www.writingwhitepapers.com/blog/2007/08/29/registration-study-2/#comment-33758 tom cummings Fri, 14 Sep 2007 15:56:22 +0000 http://www.writingwhitepapers.com/blog/2007/08/29/registration-study-2/#comment-33758 Good newsletter Good newsletter

]]> By: Roger C. Parker http://www.writingwhitepapers.com/blog/2007/08/29/registration-study-2/#comment-31064 Roger C. Parker Fri, 31 Aug 2007 01:53:56 +0000 http://www.writingwhitepapers.com/blog/2007/08/29/registration-study-2/#comment-31064 This is extraordinarily useful information. Thank you. This is extraordinarily useful information. Thank you.

]]> By: Sean Romanoff http://www.writingwhitepapers.com/blog/2007/08/29/registration-study-2/#comment-31029 Sean Romanoff Thu, 30 Aug 2007 21:08:36 +0000 http://www.writingwhitepapers.com/blog/2007/08/29/registration-study-2/#comment-31029 Your analysis proves what many of us feel in our gut - content beats hype. The only other thing I would be interested in is a longitudinal analysis. Do white papers create greater loyalty due the amount of content the visitor gets? Does it outperform other types of copy over the long haul? Thanks for the great info! Your analysis proves what many of us feel in our gut - content beats hype. The only other thing I would be interested in is a longitudinal analysis. Do white papers create greater loyalty due the amount of content the visitor gets? Does it outperform other types of copy over the long haul?

Thanks for the great info!

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