Many of you have asked for test results from my white paper landing page strategy.

The strategy: Simply stated, the strategy involves taking the first few pages of your white paper and formatting it like an article that extends below the bottom of the screen. Once the reader has scrolled down and been hooked by your content, you require registration to access the rest of the paper.

Here is the page that was tested.

The Results:

• Visitors: This page had 5000 visitors in 52 days
• Conversions: 849 people (17%) completed the form at the bottom of the page
• Newsletter registrants: 535 people (63% of those converting) opted into our newsletter
• Other actions: Another 939 people (19%) that did not complete the form, took another favorable action (like clicking on the book available for sale)
• Stickiness: 1215 people (24%) stayed on the page for one or more minutes

This study shows that by providing valuable content, you can achieve a very favorable lead generation strategy.

Your thoughts?

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This entry was posted on Wednesday, August 29th, 2007 at 5:37 am and is filed under Case Studies, Lead Generation, Marketing, Statistics. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.