Comments on: The Call to Action is the Ad http://www.writingwhitepapers.com/blog/2007/08/28/the-call-to-action-is-the-ad/ Everything about writing and marketing white papers Fri, 10 Sep 2010 10:35:04 +0000 http://wordpress.org/?v=2.3.1 By: Ted Grigg http://www.writingwhitepapers.com/blog/2007/08/28/the-call-to-action-is-the-ad/#comment-31043 Ted Grigg Thu, 30 Aug 2007 23:01:57 +0000 http://www.writingwhitepapers.com/blog/2007/08/28/the-call-to-action-is-the-ad/#comment-31043 The more things change, the more they are the same. When direct marketers run small print advertisements in national magazines, the "rule" is to make every word count and make the whole ad the response device. We even put cut line borders around the whole ad that screamed, "Respond to me!!!" Online marketers would do well to study what works in other media, because there are distinct similarities and learnings from other media that work for online creative. The more things change, the more they are the same.

When direct marketers run small print advertisements in national magazines, the “rule” is to make every word count and make the whole ad the response device. We even put cut line borders around the whole ad that screamed, “Respond to me!!!”

Online marketers would do well to study what works in other media, because there are distinct similarities and learnings from other media that work for online creative.

]]> By: Brian Spare http://www.writingwhitepapers.com/blog/2007/08/28/the-call-to-action-is-the-ad/#comment-31000 Brian Spare Thu, 30 Aug 2007 18:23:14 +0000 http://www.writingwhitepapers.com/blog/2007/08/28/the-call-to-action-is-the-ad/#comment-31000 Short and sweet. If you want an amex card just click here. I guess it works. I for one do not have time to read lines and lines of copy. Keep it simple. Short and sweet. If you want an amex card just click here. I guess it works. I for one do not have time to read lines and lines of copy. Keep it simple.

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