Advanced White Paper Writing Techniques
By Michael StelznerThis summer I have been teaching the foundations of white paper writing.
However, the topics that are most near and dear to my heart are the advanced techniques—ones that don’t only apply to white papers.
What am I talking about? Why should you care?
Applying tactics that get people’s attention AND motivate them to act is what separates the winners and losers.
I’m talking about crafting that killer headline, offering an “I can’t pass this up” call to action and a few other tasty strategies, such as how to win business when a reader is shopping around.
Headlines (or titles) are one of the most poorly executed and misunderstood writing strategies. A bad title means your hard effort will never see the light of a computer monitor.
Do you understand these advanced techniques?
Want to learn how to craft that great headline and compelling call to action?
This Thursday, I am teaching the last teleclass in a three-part series, entitled, “Advanced White Paper Writing Techniques.” The topics of this class go way beyond white papers.
Nearly 100 of your peers have already signed up.
As a special incentive, my publisher is offering substantially discounted bundles of the class and the bestselling book, Writing White Papers: How to Capture Readers and Keep Them Engaged.
Lock in your seat now by clicking here.
Stay cool this summer
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August 14th, 2007 at 10:26 pm
Great article! I like this.