Comments on: Kids Reveal the Power of the Brand http://www.writingwhitepapers.com/blog/2007/08/08/mcdonalds-carrots/ Everything about writing and marketing white papers Wed, 08 Feb 2012 15:46:30 +0000 http://wordpress.org/?v=2.3.1 By: Stella Murphy http://www.writingwhitepapers.com/blog/2007/08/08/mcdonalds-carrots/#comment-60022 Stella Murphy Mon, 11 Aug 2008 05:25:54 +0000 http://www.writingwhitepapers.com/blog/2007/08/08/mcdonalds-carrots/#comment-60022 Just saw this reference to the Forbes study about kids liking food more if it's wrapped in Mac paper. I would like to know if the kids Forbes chose to survey were raised on junk food. I know for a fact that kids fed fast (junk) food early in their life develop a taste for it. My seven year old was always fed natural and home cooked food. When I took her to Macdonalds for the first time this year (we were desparate) she did not like the food at all. She even asked me not to take her there ever again. Also, have you heard the story about the person who kept a Macdonalds burger in their drawer for four years and it never went off? Hint: even bacteria wouldn't touch it. I'd say that Macdonalds are very good at capitalising on lazy and ignorant parents who would feed their kids any crap. I also think the big M has a much larger following in America than anywhere else in the world. (food for thought)? Just saw this reference to the Forbes study about kids liking food more if it’s wrapped in Mac paper.
I would like to know if the kids Forbes chose to survey were raised on junk food.
I know for a fact that kids fed fast (junk) food early in their life develop a taste for it. My seven year old was always fed natural and home cooked food. When I took her to Macdonalds for the first time this year (we were desparate) she did not like the food at all. She even asked me not to take her there ever again.
Also, have you heard the story about the person who kept a Macdonalds burger in their drawer for four years and it never went off? Hint: even bacteria wouldn’t touch it.
I’d say that Macdonalds are very good at capitalising on lazy and ignorant parents who would feed their kids any crap.
I also think the big M has a much larger following in America than anywhere else in the world. (food for thought)?

]]> By: David Smith http://www.writingwhitepapers.com/blog/2007/08/08/mcdonalds-carrots/#comment-58765 David Smith Sun, 16 Mar 2008 22:06:47 +0000 http://www.writingwhitepapers.com/blog/2007/08/08/mcdonalds-carrots/#comment-58765 I think it's quite amazing to see how Mcdonald's manage to trick the kids taste bud with marketing. They think about everything, from the "aggressive" colors inside the restaurant to the way they manage to get kids hooked on their food, i think mcdonald's is one of the companies with the best marketing. I think it’s quite amazing to see how Mcdonald’s manage to trick the kids taste bud with marketing. They think about everything, from the “aggressive” colors inside the restaurant to the way they manage to get kids hooked on their food, i think mcdonald’s is one of the companies with the best marketing.

]]> By: Sanguan Chanyaputhipong http://www.writingwhitepapers.com/blog/2007/08/08/mcdonalds-carrots/#comment-27943 Sanguan Chanyaputhipong Sat, 11 Aug 2007 18:16:59 +0000 http://www.writingwhitepapers.com/blog/2007/08/08/mcdonalds-carrots/#comment-27943 Whether it be children or adults, regular products packaged in a famous, popular, posh, hip, trendy, environmentally-conscious ... or any kind of distinctive aligned trait, will always make for a more desirable product. I guess that's why brands are often more valuable than the revenues that the company may actually be earning right? Whether it be children or adults, regular products packaged in a famous, popular, posh, hip, trendy, environmentally-conscious … or any kind of distinctive aligned trait, will always make for a more desirable product. I guess that’s why brands are often more valuable than the revenues that the company may actually be earning right?

]]> By: Dianna Huff http://www.writingwhitepapers.com/blog/2007/08/08/mcdonalds-carrots/#comment-27777 Dianna Huff Fri, 10 Aug 2007 01:55:42 +0000 http://www.writingwhitepapers.com/blog/2007/08/08/mcdonalds-carrots/#comment-27777 My son and I watched Supersize Me together -- twice. Now neither one of us eats McDonalds. And since reading Fast Food Nation, I've pretty much given up fast food altogether. But I do agree with you on the power of branding. Have you watched Nick TV with your kids? I can't believe how many adult products, i.e. hotels, are marketed to kids! My son and I watched Supersize Me together — twice. Now neither one of us eats McDonalds. And since reading Fast Food Nation, I’ve pretty much given up fast food altogether.

But I do agree with you on the power of branding. Have you watched Nick TV with your kids? I can’t believe how many adult products, i.e. hotels, are marketed to kids!

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/08/08/mcdonalds-carrots/#comment-27775 Michael Stelzner Fri, 10 Aug 2007 00:34:43 +0000 http://www.writingwhitepapers.com/blog/2007/08/08/mcdonalds-carrots/#comment-27775 Sean - You are right. Things taste pretty much the same as when I was a kid and that brings back great memories. I love taking my kids there as well. - Mike Sean - You are right. Things taste pretty much the same as when I was a kid and that brings back great memories. I love taking my kids there as well. - Mike

]]> By: Sean Romanoff http://www.writingwhitepapers.com/blog/2007/08/08/mcdonalds-carrots/#comment-27761 Sean Romanoff Thu, 09 Aug 2007 15:50:56 +0000 http://www.writingwhitepapers.com/blog/2007/08/08/mcdonalds-carrots/#comment-27761 One thing that McDonald's championed other than marketing is product consistency. They churned out the same cheeseburger and the same fries over and over again at locations all across the country. And kids love consistency. This consistency is highly desirable to young, undeveloped palates. So it is not enough that McDonald's marketed better, they also had a product kids liked. Clearly, they now associate McDonald's stamp of approval as a kid stamp of approval. It should tell everyone who markets that to achieve this kind of imprint, you need a consistent, likeable product. We all know that it isn't 5* cuisine, but to kids - it is. One thing that McDonald’s championed other than marketing is product consistency. They churned out the same cheeseburger and the same fries over and over again at locations all across the country. And kids love consistency. This consistency is highly desirable to young, undeveloped palates. So it is not enough that McDonald’s marketed better, they also had a product kids liked. Clearly, they now associate McDonald’s stamp of approval as a kid stamp of approval.

It should tell everyone who markets that to achieve this kind of imprint, you need a consistent, likeable product. We all know that it isn’t 5* cuisine, but to kids - it is.

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/08/08/mcdonalds-carrots/#comment-27677 Michael Stelzner Thu, 09 Aug 2007 00:11:35 +0000 http://www.writingwhitepapers.com/blog/2007/08/08/mcdonalds-carrots/#comment-27677 Mike - Here in America, my kids LOVE going to McDonalds. I wonder how they would have fared in this taste test. - Mike Mike - Here in America, my kids LOVE going to McDonalds. I wonder how they would have fared in this taste test. - Mike

]]> By: Mike http://www.writingwhitepapers.com/blog/2007/08/08/mcdonalds-carrots/#comment-27659 Mike Wed, 08 Aug 2007 20:36:07 +0000 http://www.writingwhitepapers.com/blog/2007/08/08/mcdonalds-carrots/#comment-27659 Living in a small city from a small country, i remember that the closest MacDonalds was like 100 km away from my home. And i used to get there from time to time, as i found it fascinating... the big mac, the small toys you got in the menus, the gaming area. That was so cool. Oh, and the clown. I loved the clown. But things changed a lot, as i grew up and begun to understand things. Now, I'm proud to say i haven't stepped foot in a Mac for more than an year now. I never even liked their food anyway, just the atmosphere. it was just a marketing thing. And it still is, for most kids nowadays. Especially for Americans... Living in a small city from a small country, i remember that the closest MacDonalds was like 100 km away from my home. And i used to get there from time to time, as i found it fascinating… the big mac, the small toys you got in the menus, the gaming area. That was so cool. Oh, and the clown. I loved the clown.

But things changed a lot, as i grew up and begun to understand things. Now, I’m proud to say i haven’t stepped foot in a Mac for more than an year now. I never even liked their food anyway, just the atmosphere. it was just a marketing thing. And it still is, for most kids nowadays. Especially for Americans…

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