« White Papers vs. Reports: Very Different Beasts
Dog Walks Like Man, No Joke »

Arresting Headlines

By Michael Stelzner

There has been much talk about headlines lately in my circles—and for good reason.

In a noisy world, good headlines are like mute buttons: They stop people in their tracks.

So I would like to show you and have you show me some excellent headlines.

The following are headlines that seem to have amazing staying power:

I will get into the theory behind these headlines in the future.

For now, please provide some of your best headlines (and links if you like).

PoorOkayGoodGreatExcellent (1 votes, average: 4 out of 5)
Loading ... Loading …
SocialTwist Tell-a-Friend Receive email updates when new articles are posted.

This entry was posted on Friday, August 3rd, 2007 at 10:33 am and is filed under Writing White Papers. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

  • The quote should be "Dog Walks the Man". Interesting and funny!
  • From your own blog:

    Dog Walks Like Man, No Joke

    That was a good one. Stopped me in my tracks.
  • Thanks for the mention, Mike. Here are a few of the headlines on my blog that have kept the posts alive:

    What makes a great logo?

    How do you write a graphic design brief?

    5 easy steps to building trust online

    12 money-saving questions to ask before printing your promotional material (long-winded, but gets the point across)

    Top 7 blog mistakes to avoid

    It seems that people love lists. A question in your headline also arouses curiousity, and those who read it may feel they're able to answer it, or want to know the answer (so it works two ways).
  • I haven't had much luck with headlines. I think I'm to casual.

    I took a shot with Lunchmeat, Tampons, and a Lawn Chair, thinking the bizarre nature might help. But no.

    Still, I'm focusing more in this for the future.
  • 2chey
    SFGate online has some gems today, http://www.sfgate.com/

    Like "Sushi Joint Offers Ribs" and "Oahu's Chew Chew Train" and "Podcast with your Queen Bed."
blog comments powered by Disqus