Comments on: Should White Papers Explore Every Option? http://www.writingwhitepapers.com/blog/2007/07/27/all-things/ Everything about writing and marketing white papers Thu, 17 May 2012 03:11:28 +0000 http://wordpress.org/?v=2.3.1 By: Jonathan Kantor http://www.writingwhitepapers.com/blog/2007/07/27/all-things/#comment-26546 Jonathan Kantor Sat, 28 Jul 2007 21:18:38 +0000 http://www.writingwhitepapers.com/blog/2007/07/27/all-things/#comment-26546 It's a difficult question to provide a definitive yes or no answer. In general, I would say yes. For example, in a competitive analysis white paper, you may want to present how two or three alternative solutions stack up against the main one. A lot depends on how many issues need to be presented and how much space should be devoted to each one. If the total page length exceeds 10 pages as a result of covering multiple issues, then I would suggest selecting the single, most important issue in the paper. Jonathan It’s a difficult question to provide a definitive yes or no answer. In general, I would say yes.

For example, in a competitive analysis white paper, you may want to present how two or three alternative solutions stack up against the main one.

A lot depends on how many issues need to be presented and how much space should be devoted to each one. If the total page length exceeds 10 pages as a result of covering multiple issues, then I would suggest selecting the single, most important issue in the paper.

Jonathan

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/07/27/all-things/#comment-26477 Michael Stelzner Sat, 28 Jul 2007 04:45:10 +0000 http://www.writingwhitepapers.com/blog/2007/07/27/all-things/#comment-26477 Jonathan - Besides page length, do you think it makes sense to cover many sides of an issue in a white paper? - Mike Jonathan - Besides page length, do you think it makes sense to cover many sides of an issue in a white paper? - Mike

]]> By: Jonathan Kantor http://www.writingwhitepapers.com/blog/2007/07/27/all-things/#comment-26423 Jonathan Kantor Fri, 27 Jul 2007 14:33:14 +0000 http://www.writingwhitepapers.com/blog/2007/07/27/all-things/#comment-26423 The luxury of exploring every option assumes an unlimited number of pages, something that only a college professor on a sabbatical has the time to read. For most business readers, their short attention span dictates a white paper of less than 10 pages. That constraint forces a writer to choose a limited number of viable possibilities to address the topic of the paper. Jonathan The luxury of exploring every option assumes an unlimited number of pages, something that only a college professor on a sabbatical has the time to read.

For most business readers, their short attention span dictates a white paper of less than 10 pages. That constraint forces a writer to choose a limited number of viable possibilities to address the topic of the paper.

Jonathan

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