Comments on: Targeting C-Level Exec’s? Try … http://www.writingwhitepapers.com/blog/2007/07/24/targeting-cxo/ Everything about writing and marketing white papers Fri, 10 Sep 2010 10:38:24 +0000 http://wordpress.org/?v=2.3.1 By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/07/24/targeting-cxo/#comment-26281 Michael Stelzner Wed, 25 Jul 2007 12:53:21 +0000 http://www.writingwhitepapers.com/blog/2007/07/24/targeting-cxo/#comment-26281 Andrew - Thanks for your suggestions. Guide - This post is not about working your ways up the ranks, it is about selling to the top :) Andrew - Thanks for your suggestions.

Guide - This post is not about working your ways up the ranks, it is about selling to the top :)

]]> By: Guide Study http://www.writingwhitepapers.com/blog/2007/07/24/targeting-cxo/#comment-26272 Guide Study Wed, 25 Jul 2007 10:35:31 +0000 http://www.writingwhitepapers.com/blog/2007/07/24/targeting-cxo/#comment-26272 Well as far as I am concerned there are two ways of getting at the top: a) Start out from the bottom withing an already existing business and work yourself up. A slow but more secure option. b) Take the entrepreneur route. More insecure but more fun and rewarding. Just my lousy 0.02$ (or 0.13 Swedish Kr ^^) Well as far as I am concerned there are two ways of getting at the top:
a) Start out from the bottom withing an already existing business and work yourself up. A slow but more secure option.

b) Take the entrepreneur route. More insecure but more fun and rewarding. Just my lousy 0.02$ (or 0.13 Swedish Kr ^^)

]]> By: Andrew Kordek http://www.writingwhitepapers.com/blog/2007/07/24/targeting-cxo/#comment-26239 Andrew Kordek Tue, 24 Jul 2007 19:00:31 +0000 http://www.writingwhitepapers.com/blog/2007/07/24/targeting-cxo/#comment-26239 Michael, So far not so good. We have a belief in our org that the C-Level person can and still be contacted thru traditional methods. While the tide is turning with some folks, some still believe that inviting them to participate in a survey is a good thing to do. I have done a few tests, specifically in the form of a hand written note to a CXO level and it has paid off, but it was received by the assistant and then given over. Right now the big driver to get to that level is still thru the sales channel and not thru marketing efforts. Michael,

So far not so good. We have a belief in our org that the C-Level person can and still be contacted thru traditional methods. While the tide is turning with some folks, some still believe that inviting them to participate in a survey is a good thing to do.

I have done a few tests, specifically in the form of a hand written note to a CXO level and it has paid off, but it was received by the assistant and then given over.

Right now the big driver to get to that level is still thru the sales channel and not thru marketing efforts.

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