http://www.writingwhitepapers.com/blog/2007/07/23/techtarget-study/ Everything about writing and marketing white papers Fri, 10 Sep 2010 09:53:59 +0000 http://wordpress.org/?v=2.3.1 http://www.writingwhitepapers.com/blog/2007/07/23/techtarget-study/#comment-61645 Barbara Hales Wed, 04 Mar 2009 17:09:52 +0000 http://www.writingwhitepapers.com/blog/2007/07/23/techtarget-study/#comment-61645 According to this article people are irritated by seeing product information when they were expecting technology to be discussed or that the title misled them to content that was unexpected. This makes a great case for keeping the executive summary in despite its controversy. According to this article people are irritated by seeing product information when they were expecting technology to be discussed or that the title misled them to content that was unexpected. This makes a great case for keeping the executive summary in despite its controversy.

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