This Thursday: Mastering White Paper Writing
July 17th, 2007, by Michael StelznerDo you understand how to create white papers that retain readers?
A brand new study by MarketingSherpa reaffirmed that white papers are among the most valued resources by readers.
However, most white papers fail to keep readers engaged.
Why? Because many don’t address issues that readers care about.
Some of the elements that readers love include trends, problems, history, generic solutions and benefits.
Do you understand how to write about these topics in an engaging manner?
Are you looking to expand your skill set?
This Thursday, I will be teaching a special teleclass on this very topic.
The class is called, “Mastering the Elements of White Paper Writing (Learn to write the core elements of white papers that engage readers).”
Make a resolution to alter the course of your business. Register for this class today. Seats are limited.
As a special incentive, my publisher is offering substantially discounted bundles of the class and the bestselling book, Writing White Papers: How to Capture Readers and Keep Them Engaged.
This class is nearly full, so be sure to reserve your place today.
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