Great Ideas Need Attention
By Michael StelznerSome of the world’s best ideas were total flops when they first arrived.
What did they lack? Attention.
Watch this great video by Seth Godin, it is worth your time:
What are your thoughts?
(1 votes, average: 4 out of 5)
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June 27th, 2007 at 11:48 pm
Thanks Michael, Ive really enjoyed Seth presentation. Till now id known his only as a guy behind squidoo
June 28th, 2007 at 12:02 am
Thanks Michael, ive really enjoyed Seth’s presentation. However he was talking mainly about b2c. I think thought leadership is the apparent way to be remarkable and stand out in b2b, maybe thats why whitepapers are HOT right now.
June 28th, 2007 at 10:02 am
Hi Alexey;
Although he was talking a lot about consumer products, the fact remains that great ideas still need attention, whether they are targeted to businesses or consumers.
Establishing thought leadership with great educational papers is one way, for sure.
Mike