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Great Ideas Need Attention

By Michael Stelzner

Some of the world’s best ideas were total flops when they first arrived.

What did they lack? Attention.

Watch this great video by Seth Godin, it is worth your time:

What are your thoughts?

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This entry was posted on Wednesday, June 27th, 2007 at 5:56 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

  • Hi Alexey;

    Although he was talking a lot about consumer products, the fact remains that great ideas still need attention, whether they are targeted to businesses or consumers.

    Establishing thought leadership with great educational papers is one way, for sure.

    Mike
  • Thanks Michael, ive really enjoyed Seth's presentation. However he was talking mainly about b2c. I think thought leadership is the apparent way to be remarkable and stand out in b2b, maybe thats why whitepapers are HOT right now.
  • Thanks Michael, Ive really enjoyed Seth presentation. Till now id known his only as a guy behind squidoo
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