Tech Buyers Rely On White Papers, New Study
June 19th, 2007, by Michael Stelzner
Do you market to technology folks? If you do, pay attention.
A brand new study reveals which info sources tech buyers value most.
According to MarketingSherpa’s new Business Technology Marketing Benchmark Guide 2007-2008, white papers are among the most valued content to readers, as deemed by nearly 500 respondents.
For evaluating vendors, white papers were more valuable than:
- Articles in trade pubs
- Vendor conferences
- Vendor webinars
- Email newsletters
- Blogs
An important finding: Nearly half of all respondents indicated that they read white papers more frequently than they did in 2005, while most of the rest read as frequently they did in 2005.
This shows that white papers have lost none of their strength among tech buyers, despite all of the alternative sources of information now available.
Do you like getting these study abstracts? What are your thoughts?
(1 votes, average: 4 out of 5)
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