Placing Cart Before Horse Actually Works!
By Michael Stelzner
I frankly never heard anything like this!
So I’m a guest speaker on this call and a lady says, “My husband was asked to do a white paper as part of a contest for his employer…”
While I am listening, I am thinking, “Yikes!”
She said, “He couldn’t figure out what to write about. He decided to invent a product so he could write the white paper.”
“Wait,” I said, “He made up a product because he couldn’t decide what to write about??”
“Yes, and he is in the finals,” she explained.
The company is Deloitte.
And they seem to love the product idea he came up with.
Now her husband is thinking of writing another white paper to see if he has any “other” products inside him.
(1 votes, average: 4 out of 5)
Loading …
Receive email updates when new articles are posted.
