Delayed Gratification Trumps Instant Satisfaction
By Michael StelznerI think I walked into a hornet’s nest over at Copyblogger.com with my new article entitled “How to Improve Your Image by NOT Delivering.”
Here is an excerpt:
Today’s “I want it now†culture dictates that you make people happy by providing what they want, when they want it.
Need information? Google it.
However, is it really wise for marketing folks to satisfy people’s desire for instant access?
M. Scott Peck describes delayed gratification as a sacrifice of present comforts for future gain in his book, The Road Less Traveled.
By NOT providing people what they want, when they want it, you can actually improve your image, enhance your branding and increase your sales.
Why?
Unlike any other point in history, we can immediately access information.
With this great accessibility comes information overload.
With information overload comes poor retention.
With poor retention come weak branding results.
And we all know what happens if no-one remembers your brand—business stagnates.
What I am about to explain may seem counterintuitive or even downright crazy.
However, remember that you are in business to make money AND that people are willing to wait for the right something.
Be sure to read the rest of the article and especially the comments.
I welcome your discussion as well.
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