Comments on: Lead Generation Insight From the Fair http://www.writingwhitepapers.com/blog/2007/06/11/lead-generation-insight-from-the-fair/ Everything about writing and marketing white papers Wed, 08 Feb 2012 21:35:57 +0000 http://wordpress.org/?v=2.3.1 By: Lead Generation http://www.writingwhitepapers.com/blog/2007/06/11/lead-generation-insight-from-the-fair/#comment-22694 Lead Generation Tue, 12 Jun 2007 12:56:52 +0000 http://www.writingwhitepapers.com/blog/2007/06/11/lead-generation-insight-from-the-fair/#comment-22694 That's an instant classic, lol... Brian That’s an instant classic, lol…

Brian

]]> By: Dianna Huff http://www.writingwhitepapers.com/blog/2007/06/11/lead-generation-insight-from-the-fair/#comment-22679 Dianna Huff Tue, 12 Jun 2007 09:14:21 +0000 http://www.writingwhitepapers.com/blog/2007/06/11/lead-generation-insight-from-the-fair/#comment-22679 Mike, that's because you're in marketing. Mike, that’s because you’re in marketing.

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/06/11/lead-generation-insight-from-the-fair/#comment-22674 Michael Stelzner Tue, 12 Jun 2007 05:56:16 +0000 http://www.writingwhitepapers.com/blog/2007/06/11/lead-generation-insight-from-the-fair/#comment-22674 Katie and Dianna; Thanks for your comments. I was very surprised that people were willing to give away their information for such a seemingly low valued item--the option to come back again and blow more cash. Needless to say, I did NOT fall into this trap. Mike Katie and Dianna;

Thanks for your comments.

I was very surprised that people were willing to give away their information for such a seemingly low valued item–the option to come back again and blow more cash.

Needless to say, I did NOT fall into this trap.

Mike

]]> By: Dianna Huff http://www.writingwhitepapers.com/blog/2007/06/11/lead-generation-insight-from-the-fair/#comment-22631 Dianna Huff Mon, 11 Jun 2007 18:13:30 +0000 http://www.writingwhitepapers.com/blog/2007/06/11/lead-generation-insight-from-the-fair/#comment-22631 Mike, The Boston Globe ran an article over the weekend about the "auction mentality" at eBay. Apparently, people will pay more for an item on eBay than its listed retail price -- not including shipping. Amazing. Mike,

The Boston Globe ran an article over the weekend about the “auction mentality” at eBay. Apparently, people will pay more for an item on eBay than its listed retail price — not including shipping.

Amazing.

]]> By: Katie Cummings http://www.writingwhitepapers.com/blog/2007/06/11/lead-generation-insight-from-the-fair/#comment-22630 Katie Cummings Mon, 11 Jun 2007 18:09:20 +0000 http://www.writingwhitepapers.com/blog/2007/06/11/lead-generation-insight-from-the-fair/#comment-22630 My son is always getting swindled by other kids wanting to trade toys or food. I try to explain it to him, but he does what he wants to without reason. He'll figure that one out soon; hopefully, I'm getting tired of buying those expensive transformers and watching his friends walk out the door with them. Anyways, people seem to do anything as long as others are doing it too, even when it doesn't make sense at all. The funniest is when they give away their personal identity for something free, and it really could be just about anything as long as it appears to be valuable. It's sad, but like it or not, there are far less leaders than followers. You could create this online with the obvious tricks such as testimonials. You could put a count on the site for number of visitors or people who purchased/viewed the product. Other than simply stating that the product is your most popular, I can't think of anything else right now. Bestsellers definitely pull in buyers. That's what they're for, right? My son is always getting swindled by other kids wanting to trade toys or food. I try to explain it to him, but he does what he wants to without reason. He’ll figure that one out soon; hopefully, I’m getting tired of buying those expensive transformers and watching his friends walk out the door with them. Anyways, people seem to do anything as long as others are doing it too, even when it doesn’t make sense at all. The funniest is when they give away their personal identity for something free, and it really could be just about anything as long as it appears to be valuable. It’s sad, but like it or not, there are far less leaders than followers.

You could create this online with the obvious tricks such as testimonials. You could put a count on the site for number of visitors or people who purchased/viewed the product. Other than simply stating that the product is your most popular, I can’t think of anything else right now. Bestsellers definitely pull in buyers. That’s what they’re for, right?

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/06/11/lead-generation-insight-from-the-fair/#comment-22627 Michael Stelzner Mon, 11 Jun 2007 17:12:02 +0000 http://www.writingwhitepapers.com/blog/2007/06/11/lead-generation-insight-from-the-fair/#comment-22627 Ed; I think you are onto something. Take Amazon book rankings for example OR even reviews. I think if people see that many others are talking about something, they might be more inclined to act. Mike Ed;

I think you are onto something.

Take Amazon book rankings for example OR even reviews.

I think if people see that many others are talking about something, they might be more inclined to act.

Mike

]]> By: Ed Kohler http://www.writingwhitepapers.com/blog/2007/06/11/lead-generation-insight-from-the-fair/#comment-22626 Ed Kohler Mon, 11 Jun 2007 17:07:52 +0000 http://www.writingwhitepapers.com/blog/2007/06/11/lead-generation-insight-from-the-fair/#comment-22626 On a recent trip to Croatia, my wife and I made a lot of purchases based on the bandwagon principle. We figured it was a good way to decide which vendors at markets were the good ones since we had little other information to go on. I wonder how one could recreate this bandwagon appeal online where it's harder to tell whether others are interested in the same thing? Do bestsellers lists pull this off? On a recent trip to Croatia, my wife and I made a lot of purchases based on the bandwagon principle. We figured it was a good way to decide which vendors at markets were the good ones since we had little other information to go on.

I wonder how one could recreate this bandwagon appeal online where it’s harder to tell whether others are interested in the same thing? Do bestsellers lists pull this off?

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