Ever wonder why some ideas achieve success and others die on the vine?

I think about these issues a LOT.

I was encouraged when I read something in my inbox.

I subscribe to a daily newsletter from MarketingProf’s called, “GET TO THE PO!NT.”

It features 30-second reads on marketing-related topics.

In Monday’s edition, they outlined a great strategy to make your messages have sticking power:

S - Simplicity: Streamline your message. The more information you try to convey, the less effective your message will be.

U - Unexpectedness: Surprise your audience with new information or something they don’t expect. They’ll be more likely to pass it along.

C - Concreteness: People respond better to concepts they can grasp. Rely on concrete examples (the number of miles to the bank) rather than abstractions (the number of miles to the moon).

C - Credibility: Choose details and spokespeople with care. A young person dying of lung cancer, for example, will have more credibility than a celebrity endorsement in an anti-smoking campaign.

E - Emotional: Why should anyone care about your product or service? It’s up to you to give them a good reason.

S - Stories: Show, don’t tell. Find stories that illustrate how your product or service has improved your customers’ personal or professional lives.

The inspiration for this concept came from a new book called, “Made to Stick.”

What do you think about this SUCCES concept?

(5 votes, average: 4.4 out of 5)

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