Comments on: Are you leveraging customer success stories? http://www.writingwhitepapers.com/blog/2007/05/17/using-case-studies/ Everything about writing and marketing white papers Fri, 21 Nov 2008 06:59:57 +0000 http://wordpress.org/?v=2.3.1 By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/05/17/using-case-studies/#comment-20530 Michael Stelzner Sat, 19 May 2007 06:35:34 +0000 http://www.writingwhitepapers.com/blog/2007/05/17/using-case-studies/#comment-20530 Hey Everyone; I am now finally back and many thanks for the welcome backs! Mike Hey Everyone;

I am now finally back and many thanks for the welcome backs!

Mike

]]> By: Katie Cummings http://www.writingwhitepapers.com/blog/2007/05/17/using-case-studies/#comment-20446 Katie Cummings Fri, 18 May 2007 21:10:57 +0000 http://www.writingwhitepapers.com/blog/2007/05/17/using-case-studies/#comment-20446 Hi Michael I agree customer success stories are crucial for those humanistic buyers. They buy on the basis of a positive group consensus regarding your company or product. By the way I blogged about how to set up your web page to speak to all the temperament types, after my little rant about Future Now. Check it out. Hope you're having fun in Maui, I'm jealous! Hi Michael

I agree customer success stories are crucial for those humanistic buyers. They buy on the basis of a positive group consensus regarding your company or product.

By the way I blogged about how to set up your web page to speak to all the temperament types, after my little rant about Future Now. Check it out.

Hope you’re having fun in Maui, I’m jealous!

]]> By: Mike Sigers http://www.writingwhitepapers.com/blog/2007/05/17/using-case-studies/#comment-20229 Mike Sigers Fri, 18 May 2007 01:37:52 +0000 http://www.writingwhitepapers.com/blog/2007/05/17/using-case-studies/#comment-20229 Wow ! I'm looking forward to that class and I appreciate the printed transcript, as I can't be near a phone at that time, due to a previous appt. The bundle is a no-brainer and basically is a business in a box ! Thanks Mike. Wow ! I’m looking forward to that class and I appreciate the printed transcript, as I can’t be near a phone at that time, due to a previous appt.

The bundle is a no-brainer and basically is a business in a box !

Thanks Mike.

]]> By: Tom Chandler http://www.writingwhitepapers.com/blog/2007/05/17/using-case-studies/#comment-20104 Tom Chandler Thu, 17 May 2007 13:53:12 +0000 http://www.writingwhitepapers.com/blog/2007/05/17/using-case-studies/#comment-20104 You're back. Appropriate relaxed and sunburned? I have the impression that Case Studies are also an easier pitch to m any clients -- especially smaller companies and thus, it's a good project to pitch clients who have already contracted for a smaller project. You’re back. Appropriate relaxed and sunburned?

I have the impression that Case Studies are also an easier pitch to m any clients — especially smaller companies and thus, it’s a good project to pitch clients who have already contracted for a smaller project.

]]>