I’m Out of Here…
By Michael Stelzner
Maui, here I come!
Everyone deserves a vacation and I will be taking a nice trip to Maui next week with my family.
However, I have some good news…
Two white paper professionals are going to take this horse by the reigns and run the show while I am gone.
I am happy to report that Jonathan Kantor of The White Paper Pundit and Janice King of Copywriting That Sells High Tech will be guest blogging.
Be sure to stop by and check out the great articles they will be posting next week (and of course tell them what you think).
Mahalo and aloha!
P.S. For those of you who watch the show LOST, you must check this out.
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May 11th, 2007 at 7:17 am
Enjoy! I spent some time in Hawaii. I’ll check in here from time to time to make sure Jonathon and Janice aren’t throwing any parties while you’re gone…
May 11th, 2007 at 9:18 am
If you like beer and will be anywhere near Kahana, check out the brewery (Maui Brewing Company). If it’s in season try the Coconut brew. Enjoy your trip!
May 11th, 2007 at 3:42 pm
A well deserved vacation…have fun!
May 14th, 2007 at 11:01 am
Mike I just came across some research from marketing Sherpa that’ll make your vacation even better!
They asked vendors and users what content would prompt them to register on a website. White papers came up number one for both audiences. White papers ranked number one for users at 79%, case studies were next at 62%, analyst report was third at 56%, product literature was fourth at 45% and a demo was fifth at 38%.
From a vendor perspective white papers were number one at 82%, webcasts were number two at 77%, demos were three at 64%, analyst reports were fourth at 59% and case studies were last at 44%.
The study was conducted in April 2007 by MarketingSherpa and KnowledgeStorm. They asked 427 marketers and 2,394 content users registered in KnowledgeStorms database questions about how they distributed and access online content, as well is what factors influence their decision to register to get it.