Comments on: Magazine Profiles White Paper Marketer, But…

By: Michael Stelzner

Michael Stelzner — Thu, 10 May 2007 00:49:29 +0000

Mortgage Man;

I fully agree.

Check out the great stats about the power of white papers in the sidebar under categories.

Mike

By: ProspectZone Mortgage

ProspectZone Mortgage — Wed, 09 May 2007 19:19:50 +0000

And yet, the basic premise of the article is right: white papers and thought leadership ARE good ways to get leads. If you are perceived as an industry innovator, then people will be far more interested in getting in touch with you. That’s fairly simple.

By: Michael Stelzner

Michael Stelzner — Wed, 09 May 2007 13:44:16 +0000

Mike;

This also calls into question this claim from the article:

“The company has invested more than $2 million over the past few years to build up its library of logistics literature.”

First, come on. Who spends millions on white papers??

Mike

By: Mike Sigers

Mike Sigers — Wed, 09 May 2007 13:31:29 +0000

Ummm, that maybe a “whoops” is in order ?

Their homepage also has the most “Recent News” as 1/3/07, which was over 4 months ago, so I’d say they need to hire someone to keep fresh news posted and to create some white papaers and to …

What do I really think ?

That’s just poor and happens way too often on the internet.

This medium can reach more people in a day than you can ever get to “walk in” to your business, yet it’s treated like a second-class citizen by some companies that are managed by someone who doesn’t grasp the enormity of the ‘net.

Disclaimer: I’m not saying that this company fits that description, but that’s what I’d feel like if I followed the magazine article to their site.