Comments on: 5 Reasons White Papers Are Marketing Super Weapons http://www.writingwhitepapers.com/blog/2007/04/26/5-reasons-white-papers-are-marketing-super-weapons/ Everything about writing and marketing white papers Sun, 14 Mar 2010 22:32:49 +0000 http://wordpress.org/?v=2.3.1 By: johnvisak http://www.writingwhitepapers.com/blog/2007/04/26/5-reasons-white-papers-are-marketing-super-weapons/#comment-62757 johnvisak Sun, 13 Sep 2009 14:33:09 +0000 http://www.writingwhitepapers.com/blog/2007/04/26/5-reasons-white-papers-are-marketing-super-weapons/#comment-62757 I've found on of the better article marketing directories to submit white papers to is <a href="http://www.populararticles.com/" rel="nofollow">http://www.populararticles.com/</a> YMMV I've found on of the better article marketing directories to submit white papers to is http://www.populararticles.com/ YMMV

]]> By: Email Marketing Solutions http://www.writingwhitepapers.com/blog/2007/04/26/5-reasons-white-papers-are-marketing-super-weapons/#comment-61524 Email Marketing Solutions Wed, 11 Feb 2009 19:42:13 +0000 http://www.writingwhitepapers.com/blog/2007/04/26/5-reasons-white-papers-are-marketing-super-weapons/#comment-61524 I cant say that Ive really ever put much thought into white paper marketing, this post certainly gets me thinking about it now, though. <a href="http://www.majon.com/safeannounce" rel="nofollow"> Email Marketing Solutions</a> I cant say that Ive really ever put much thought into white paper marketing, this post certainly gets me thinking about it now, though.

Email Marketing Solutions

]]> By: Charles Brown http://www.writingwhitepapers.com/blog/2007/04/26/5-reasons-white-papers-are-marketing-super-weapons/#comment-59608 Charles Brown Mon, 23 Jun 2008 23:01:16 +0000 http://www.writingwhitepapers.com/blog/2007/04/26/5-reasons-white-papers-are-marketing-super-weapons/#comment-59608 Michael, Just wanted you to know that I wrote a post on my blog on the same topic and sited this article as the main source. Even though you wrote this a year ago, it is still just as true today. Charles Brown Michael,

Just wanted you to know that I wrote a post on my blog on the same topic and sited this article as the main source. Even though you wrote this a year ago, it is still just as true today.

Charles Brown

]]> By: Shane http://www.writingwhitepapers.com/blog/2007/04/26/5-reasons-white-papers-are-marketing-super-weapons/#comment-59226 Shane Wed, 07 May 2008 05:15:49 +0000 http://www.writingwhitepapers.com/blog/2007/04/26/5-reasons-white-papers-are-marketing-super-weapons/#comment-59226 I think the main reason is number 5. White paper has been the problem solver for many people. I think the main reason is number 5. White paper has been the problem solver for many people.

]]> By: National Lottery UK http://www.writingwhitepapers.com/blog/2007/04/26/5-reasons-white-papers-are-marketing-super-weapons/#comment-59158 National Lottery UK Wed, 30 Apr 2008 19:47:51 +0000 http://www.writingwhitepapers.com/blog/2007/04/26/5-reasons-white-papers-are-marketing-super-weapons/#comment-59158 Interesting thread. I'd previously heard of articles submissions for gaining leads but nothing regarding white papers. Interesting thread. I’d previously heard of articles submissions for gaining leads but nothing regarding white papers.

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/04/26/5-reasons-white-papers-are-marketing-super-weapons/#comment-30712 Michael Stelzner Tue, 28 Aug 2007 20:00:24 +0000 http://www.writingwhitepapers.com/blog/2007/04/26/5-reasons-white-papers-are-marketing-super-weapons/#comment-30712 Laura; Articles are informative. Brochures are persuasive. White papers are a cross-breed of an article and a brochure. Informative AND persuasive. Ideally used for lead generation or to help close a sale. Mike Laura;

Articles are informative.

Brochures are persuasive.

White papers are a cross-breed of an article and a brochure. Informative AND persuasive.

Ideally used for lead generation or to help close a sale.

Mike

]]> By: Laura Sparks http://www.writingwhitepapers.com/blog/2007/04/26/5-reasons-white-papers-are-marketing-super-weapons/#comment-30710 Laura Sparks Tue, 28 Aug 2007 19:54:50 +0000 http://www.writingwhitepapers.com/blog/2007/04/26/5-reasons-white-papers-are-marketing-super-weapons/#comment-30710 What is the difference between an article and a white paper? How do you determine which approach is more appropriate to your topic? What is the difference between an article and a white paper? How do you determine which approach is more appropriate to your topic?

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/04/26/5-reasons-white-papers-are-marketing-super-weapons/#comment-17477 Michael Stelzner Thu, 26 Apr 2007 17:11:39 +0000 http://www.writingwhitepapers.com/blog/2007/04/26/5-reasons-white-papers-are-marketing-super-weapons/#comment-17477 Hi Tom; I have seen very little evidence that the strategy you are mentioning has any value. The reason comes down to why people read white papers. They are looking to solve problems. When you send chunks over time, you break up the message and delay it. Certainly not a good strategy for white papers, but may be effective for other projects. Mike Hi Tom;

I have seen very little evidence that the strategy you are mentioning has any value.

The reason comes down to why people read white papers.

They are looking to solve problems.

When you send chunks over time, you break up the message and delay it.

Certainly not a good strategy for white papers, but may be effective for other projects.

Mike

]]> By: Tom Chandler http://www.writingwhitepapers.com/blog/2007/04/26/5-reasons-white-papers-are-marketing-super-weapons/#comment-17476 Tom Chandler Thu, 26 Apr 2007 16:59:07 +0000 http://www.writingwhitepapers.com/blog/2007/04/26/5-reasons-white-papers-are-marketing-super-weapons/#comment-17476 Michael: In an earlier post, I believe you said white papers are growing shorter in length. That makes sense. Have you seen any evidence of serialization or "chunking" of white papers -- essentially delivering the content of a single white paper over several contacts? Michael: In an earlier post, I believe you said white papers are growing shorter in length. That makes sense.

Have you seen any evidence of serialization or “chunking” of white papers — essentially delivering the content of a single white paper over several contacts?

]]>