5 Reasons White Papers Are Marketing Super Weapons
By Michael StelznerAre you wondering whether a white paper is the right marketing tool for your business?
Chances are you might not understand the full power of a single white paper.
What follows are 5 reasons you should seriously consider adding white papers to your mix of marketing tools (all from recent studies):
- Top source for lead generation: The vast majority (74%) of professional services companies ranked white papers as an excellent source of lead generation (source).
- Most consumed form of marketing: White papers are read more than case studies, product literature, articles from industry journalists, analyst reports, company websites, webcasts, blogs, online video and postcasts (source).
- Highly viral marketing tool: Nearly 3 in 5 technology professionals (57%) pass white papers along to colleagues and coworkers (source).
- Number one way businesses evaluate solutions: For evaluating technology, white papers are used more than email newsletters, product literature, articles, software downloads, webcasts and case studies (source).
- Popular for people looking to solve problems: The majority of people use white papers to find solutions for solving problems (source).
It’s hard to argue with these findings.
How have white papers helped your business or your client?
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