Comments on: Video White Paper Example Shows Promise: IBM Attacks HP and Intel

By: Michael Stelzner

Michael Stelzner — Tue, 01 May 2007 19:16:48 +0000

Hi Bob;

Thanks for stopping in.

I think you are onto something big here.

Mike

By: Bob Whiting

Bob Whiting — Tue, 01 May 2007 18:26:23 +0000

Mike. Thank you for the kind words about this program and comments about the user navigation, format, and delivery.

Why not a webinar? I agree with Mike’s comment about webinars being ‘one to many’. I will add that a webinar tends to suggest a ‘live’ program with the objective being to get an audience to participate at a specific point in time vs. (what we refer to as on-demand rich media) and a program that is available 24/7.

Expensive? Well, expense is always relative.

Bob Whiting, Accela Communications

By: Michael Stelzner

Michael Stelzner — Thu, 26 Apr 2007 13:06:15 +0000

James - If you watch the video, you will see it is done tastefully.

The reason it must have cost a lot is because the main character was actually filmed as he talks.

Mike

By: james kingsted - Domain name expert

james kingsted - Domain name expert — Thu, 26 Apr 2007 09:17:58 +0000

you really think it cost that much. I don’t think it was that much at all. I just don’t like it when other companies bash on each other. just show me what you have not why the other companies suck. other than the bashing well done.

By: Michael Stelzner

Michael Stelzner — Wed, 25 Apr 2007 22:09:07 +0000

Mark - Thanks for stopping in.

I think this is pretty cool.

However, its production cost must be very high.

Mike

By: Mark Cahill

Mark Cahill — Wed, 25 Apr 2007 21:39:31 +0000

Wow - that is an interesting idea - the “Hit” whitepaper, done video style. I really like the way it’s been produced, but I am always concerned about a negative message backfiring.

I would think for hardware vendors this medium would be a slam dunk - you can show the stuff working. Point to the robust features, show them how easy it is to field strip the unit, etc. Plus you get the chance to add vocal inflection, which brings in emotion. We just need to watch out that our videos become too “Ron Popeil-esque” - not that a little selling is a bad thing.

Great post!

By: Michael Stelzner

Michael Stelzner — Mon, 23 Apr 2007 23:46:57 +0000

Jonathan -

A webinar is an event that you invite people to (like a seminar).

This is a one on one presentation.

It is rather interesting.

Mike

By: Jonathan Kantor

Jonathan Kantor — Mon, 23 Apr 2007 22:35:23 +0000

Mike,

What’s the difference between this and a webinar?

I think it has potential, but it assumes the viewer is tethered to an Internet connection and some form of computer, notebook, or handheld device.

Jonathan