A Cautionary Tale: The Lonely “White Paper”
By Michael StelznerThis is a story of solitude.
In a well-lit cubicle, somewhere inside a big business, a project was assigned.
Over a period of months, words were documented, erased and refined until…
A white paper was born.
The paper was the pride of its creator.
It was long, filled with letters and called, “Any Company’s Acme Widget, Model B White Paper.”
The corporate hope for a bright future was riding on the paper.
However, there was one serious problem—no one was reading it.
Despite the glorious content inside this white paper (and it’s amazing call to action), it was collecting digital dust.
The paper was never to be seen by anyone—except the occasional spam bot.
Even the search engines—the friends of all content—did not seem to care.
Why such a lonely destiny?
It turned out this white paper shared a similar fate with literally thousands of others.
It never gave anyone a reason to look or motivation to care.
Its fate was determined by the name it was assigned at birth.
It patiently awaits a day when it can live its dream.
Until that day, rest well white paper.
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