Comments on: Writing White Papers About Ideas? http://www.writingwhitepapers.com/blog/2007/04/04/writing-white-papers-about-ideas/ Everything about writing and marketing white papers Sun, 12 Oct 2008 23:56:39 +0000 http://wordpress.org/?v=2.3.1 By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/04/04/writing-white-papers-about-ideas/#comment-16032 Michael Stelzner Mon, 09 Apr 2007 13:45:13 +0000 http://www.writingwhitepapers.com/blog/2007/04/04/writing-white-papers-about-ideas/#comment-16032 Hi Julie - Thanks for your comment. So tell us about Research Resource? - Mike Hi Julie - Thanks for your comment.

So tell us about Research Resource? - Mike

]]> By: Julie Larson http://www.writingwhitepapers.com/blog/2007/04/04/writing-white-papers-about-ideas/#comment-16030 Julie Larson Mon, 09 Apr 2007 12:55:53 +0000 http://www.writingwhitepapers.com/blog/2007/04/04/writing-white-papers-about-ideas/#comment-16030 In your particular area, you need a new and fresh "angle" on your issue. We are bombarded with information in the media, and I would say that, while you can do a basic paper on the advantages of eating healthy, most people do know they should, why and how. What would be more interesting to people is understanding why they continue to act contrary to what they know is "healthy eating", the idea that "food is love" and how to fight it, that kind of thing. If you merely rehash common knowledge, you aren't really contributing. A white paper does not merely inform, it advises of current understanding of the subject developed through solid research, and then brings together the facts to make a point. I'll bet there's a million white papers out there on healthy eating - make yours different, use a multi-disciplinary approach if possible, and you'll educate people and speak to their needs directly. Julie Larson, www.research-resource.com In your particular area, you need a new and fresh “angle” on your issue. We are bombarded with information in the media, and I would say that, while you can do a basic paper on the advantages of eating healthy, most people do know they should, why and how. What would be more interesting to people is understanding why they continue to act contrary to what they know is “healthy eating”, the idea that “food is love” and how to fight it, that kind of thing. If you merely rehash common knowledge, you aren’t really contributing. A white paper does not merely inform, it advises of current understanding of the subject developed through solid research, and then brings together the facts to make a point. I’ll bet there’s a million white papers out there on healthy eating - make yours different, use a multi-disciplinary approach if possible, and you’ll educate people and speak to their needs directly. Julie Larson, www.research-resource.com

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/04/04/writing-white-papers-about-ideas/#comment-16026 Michael Stelzner Sat, 07 Apr 2007 23:51:19 +0000 http://www.writingwhitepapers.com/blog/2007/04/04/writing-white-papers-about-ideas/#comment-16026 Hey Lance; Thanks for ringing in. I would add that those papers that are essentially gloried brochures are not really white papers. Mike Hey Lance;

Thanks for ringing in.

I would add that those papers that are essentially gloried brochures are not really white papers.

Mike

]]> By: Lance Winslow http://www.writingwhitepapers.com/blog/2007/04/04/writing-white-papers-about-ideas/#comment-16024 Lance Winslow Sat, 07 Apr 2007 01:33:54 +0000 http://www.writingwhitepapers.com/blog/2007/04/04/writing-white-papers-about-ideas/#comment-16024 Well we write white papers all the time about ideas, philosophy, concepts at our Online Think Tank which is not affiliated with any political group, academia or business model. So, if we can do it and folks enjoy reading what we write, why not? If companies can make white papers which are often glorified "chest pumped up" brochures on steroids, why not I ask? Well we write white papers all the time about ideas, philosophy, concepts at our Online Think Tank which is not affiliated with any political group, academia or business model. So, if we can do it and folks enjoy reading what we write, why not? If companies can make white papers which are often glorified “chest pumped up” brochures on steroids, why not I ask?

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/04/04/writing-white-papers-about-ideas/#comment-16011 Michael Stelzner Thu, 05 Apr 2007 00:44:11 +0000 http://www.writingwhitepapers.com/blog/2007/04/04/writing-white-papers-about-ideas/#comment-16011 Whitney - Thanks for your kind words. Guide does work nicely, I agree. Mike Whitney - Thanks for your kind words.

Guide does work nicely, I agree.

Mike

]]> By: Whitney http://www.writingwhitepapers.com/blog/2007/04/04/writing-white-papers-about-ideas/#comment-16010 Whitney Wed, 04 Apr 2007 19:09:22 +0000 http://www.writingwhitepapers.com/blog/2007/04/04/writing-white-papers-about-ideas/#comment-16010 (Buying Michael's book, Patricia, is an investment you won't regret making.) In my travels, I've noticed that if I want to attract Average Joe Neighbor or Average Jane Neighbor, calling something a "report" is almost as sure to make their eyes glaze over (before they even read the document) as using "white paper". "Guide" works very well. (Buying Michael’s book, Patricia, is an investment you won’t regret making.)

In my travels, I’ve noticed that if I want to attract Average Joe Neighbor or Average Jane Neighbor, calling something a “report” is almost as sure to make their eyes glaze over (before they even read the document) as using “white paper”.

“Guide” works very well.

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