The findings of the industry’s only major study of white papers are revealed in the new White Paper Writer Industry Report, sponsored by WhitePaperSource.

Nearly 600 white paper writers were surveyed to gain insight into how white papers are written, structured, distributed and billed.

White papers are the most commonly read marketing tools and are passed to others more than any other resource, according to another study just released by MarketingSherpa and KnowledgeStorm.

Given the surge in demand for white papers, writers and marketing professionals need to understand the latest white paper standards and trends.

The White Paper Writer Industry Report details every aspect of the white paper creation process and examines how white papers are changing.

“This study provides a ‘behind the scenes’ perspective on how white paper writers think about what goes into creating a credible and noteworthy piece of content,” stated Heather Foster, director of marketing for white paper syndication company KnowledgeStorm.

Additionally, the report provides critical insight into the best practices for creating white papers. For writers new to white papers, the report also includes important tips gleaned from hundreds of writers.

Nearly 60 pages of insight are provided on challenges faced by white paper writers, how freelancers charge for their services and the time it takes to produce a white paper.

Some key findings of the report include:

• White papers must be educational
• Freelance writers can produce white papers twice as fast as other writers
• Technical white papers are becoming less common
• More experienced writers rely heavily on interviews
• Writer’s block and time management challenges loom large for writers

The report can be seen here: http://www.whitepapersource.com/report/

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This entry was posted on Tuesday, April 3rd, 2007 at 5:24 am and is filed under Statistics, Writing White Papers. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.