Comments on: Lessons From an Exceptionally Well-Crafted White Paper

By: Michael Stelzner

Michael Stelzner — Fri, 11 Jul 2008 00:00:58 +0000

Unfortunately the original paper had a much better layout.

By: Sue MacDonald

Sue MacDonald — Thu, 10 Jul 2008 13:10:09 +0000

Now that BuzzMetrics is part of The Nielsen Company, all the white papers from the former BuzzMetrics and Intelliseek Inc. (which merged to form Nielsen Online) can be found here:

http://www.nielsenbuzzmetrics.com/whitepapers

By: Jim

Jim — Thu, 10 Jul 2008 00:43:27 +0000

Here’s the link:

www.artsmarketing.org/marketingresources/files/Consumer-Generated%20Media.pdf

By: Michael Stelzner

Michael Stelzner — Wed, 26 Sep 2007 14:07:12 +0000

Looks like the paper is now here: http://www.nielsenbuzzmetrics.com/whitepapers

By: Michael Stelzner

Michael Stelzner — Wed, 26 Sep 2007 14:05:53 +0000

Hi Jacki - It looks like they have removed the white paper. Bummer!! - Mike

By: Jacki Martin

Jacki Martin — Wed, 26 Sep 2007 11:15:07 +0000

I’m disappointed to see that the links don’t work to two white papers referenced as “lessons learned” (Using the Internet to Build and Talent Pool, and Consumer Generated Media 101).

Jacki

By: Michael Stelzner

Michael Stelzner — Thu, 22 Mar 2007 13:51:27 +0000

Jonathan - Thanks for stopping by. Looking forward to that review. - Mike

By: Jonathan Kantor

Jonathan Kantor — Wed, 21 Mar 2007 23:19:41 +0000

Hi Everyone,

I agree. This is a very good white paper that will be a great example for the other white paper writers to follow.

I plan on reviewing this paper next Friday, as part of my weekly White Light Review series.

Jonathan

By: Michael Stelzner

Michael Stelzner — Wed, 21 Mar 2007 22:31:29 +0000

Hi Sue;

I am hoping that folks in my world study this work. This will not be the last time I reference your piece.

Thanks for stopping by.

Mike

By: Sue MacDonald

Sue MacDonald — Wed, 21 Mar 2007 22:13:15 +0000

Michael…as a former member of the Intelliseek/Nielsen BuzzMetrics marketing team (and the contributing author/editor for this white paper), I can tell you that the CGM 101 white paper continues to be one of our most popular and most-downloaded white papers. It’s been a great entry point to Nielsen BuzzMetrics for many business/marketing/brand professionals who want to understand this growing area of consumer-generated media and online buzz. It also launched a series of ongoing webinars, and “CGM 101″ continues to be one of our most popular and well-attended topics as well. Now that I’m a senior analyst for NBZM, it’s one of the first freebies I send to all new clients.