Comments on: Should You Kill the Term “White Paper”? http://www.writingwhitepapers.com/blog/2007/03/16/using-the-term-white-paper/ Everything about writing and marketing white papers Wed, 08 Feb 2012 20:42:06 +0000 http://wordpress.org/?v=2.3.1 By: Carson http://www.writingwhitepapers.com/blog/2007/03/16/using-the-term-white-paper/#comment-14970 Carson Fri, 16 Mar 2007 17:32:25 +0000 http://www.writingwhitepapers.com/blog/2007/03/16/using-the-term-white-paper/#comment-14970 http://www.twowest.com/ If you go through their "challenger quiz" and some other aspects of navigation, it will lead you to the opt-in for one or more of the "orange papers." It also looks like there's a link directly to them under "Learn." Carson http://www.twowest.com/

If you go through their “challenger quiz” and some other aspects of navigation, it will lead you to the opt-in for one or more of the “orange papers.” It also looks like there’s a link directly to them under “Learn.”

Carson

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/03/16/using-the-term-white-paper/#comment-14969 Michael Stelzner Fri, 16 Mar 2007 17:04:55 +0000 http://www.writingwhitepapers.com/blog/2007/03/16/using-the-term-white-paper/#comment-14969 Carson - Very interesting. I would love to see the link to that site. - Mike Carson - Very interesting. I would love to see the link to that site. - Mike

]]> By: Carson http://www.writingwhitepapers.com/blog/2007/03/16/using-the-term-white-paper/#comment-14967 Carson Fri, 16 Mar 2007 16:00:36 +0000 http://www.writingwhitepapers.com/blog/2007/03/16/using-the-term-white-paper/#comment-14967 A few days ago, I found a local ad agency's site that was offering "orange papers" for free download. Their logo/color scheme was orange and they even made a point of mentioning something about how these documents were too interesting/exciting/hot/whatever to be regular ol' white papers. I'm sure you weren't just talking about changing color designations (ha), but I thought that was an interesting way to breathe a little life into a descriptor that's too often wrongly perceived as being dry or boring. Personally, I think "white paper" is probably perfect for many settings, but that different terms might play better with other audiences. Carson A few days ago, I found a local ad agency’s site that was offering “orange papers” for free download. Their logo/color scheme was orange and they even made a point of mentioning something about how these documents were too interesting/exciting/hot/whatever to be regular ol’ white papers.

I’m sure you weren’t just talking about changing color designations (ha), but I thought that was an interesting way to breathe a little life into a descriptor that’s too often wrongly perceived as being dry or boring.

Personally, I think “white paper” is probably perfect for many settings, but that different terms might play better with other audiences.

Carson

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