Strategies for Writing to the Techie!
By Michael StelznerWhite papers are famous because of technical readers.
Do you write to engineers, information technology pros or other techies?
Are your messages getting through?
Technical readers are one of the most challenging groups to write to.
According to a recent article in B2B Magazine, “Engineers often take a wait-and-see approach and sometimes view anything new with a skeptical eye.”
These folks are indeed a tough crowd!
Will you be writing to the techie in 2007?
If you miss the mark, your words will never meet these influential readers.
Do you want to improve your success when writing to techies?
Next week, prolific author Bob Bly will be teaching a teleclass on this very topic.
The class is called, “Writing to the Techie: Tips on Persuading Technical Readers With White Papers.”
During this class, he will talk about proven strategies for writing to technical readers, how to influence skeptics and MUCH more.
McGraw-Hill calls Bob Bly America’s top copywriter.
You won’t want to miss what Bob has to say.
Register for this teleclass today. Space is limited.
This class is nearly full, so be sure to reserve your place today.
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