http://www.writingwhitepapers.com/blog/2007/03/06/raintoday-study/ Everything about writing and marketing white papers Thu, 18 Mar 2010 10:41:33 +0000 http://wordpress.org/?v=2.3.1 http://www.writingwhitepapers.com/blog/2007/03/06/raintoday-study/#comment-35326 Donetsk Thu, 27 Sep 2007 00:08:09 +0000 http://www.writingwhitepapers.com/blog/2007/03/06/raintoday-study/#comment-35326 Interesting that white papers can be such a good source of marketing material I would never have taken into consideration, thanks for the read. Regards, Don. Interesting that white papers can be such a good source of marketing material I would never have taken into consideration, thanks for the read.
Regards, Don.

]]> http://www.writingwhitepapers.com/blog/2007/03/06/raintoday-study/#comment-16031 Julie Larson Mon, 09 Apr 2007 13:02:41 +0000 http://www.writingwhitepapers.com/blog/2007/03/06/raintoday-study/#comment-16031 A significant part of marketing is educating the consumer, and white papers are an excellent place to begin on this. Case example would be Gillette's campaign to educate men to stop using strop razors and adopt their new, hand-held razors - because there was little mass media at that time, they had representatives all over the country demonstrating the product and teaching. White papers detail the benefits and application for a product and place its use in context of "what can this do for me"? It also serves as internal and external marketing to reinforce the goals and mission of the company. It is the potential to be the foundation for any product launch, and is vitally important. Julie Larson, www.research-resource.com A significant part of marketing is educating the consumer, and white papers are an excellent place to begin on this. Case example would be Gillette’s campaign to educate men to stop using strop razors and adopt their new, hand-held razors - because there was little mass media at that time, they had representatives all over the country demonstrating the product and teaching. White papers detail the benefits and application for a product and place its use in context of “what can this do for me”? It also serves as internal and external marketing to reinforce the goals and mission of the company. It is the potential to be the foundation for any product launch, and is vitally important. Julie Larson, www.research-resource.com

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