Comments on: Four Reasons to NOT Create a White Paper http://www.writingwhitepapers.com/blog/2007/02/27/when-to-skip-writing-white-papers/ Everything about writing and marketing white papers Wed, 08 Feb 2012 21:17:07 +0000 http://wordpress.org/?v=2.3.1 By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/02/27/when-to-skip-writing-white-papers/#comment-13447 Michael Stelzner Wed, 28 Feb 2007 17:21:19 +0000 http://www.writingwhitepapers.com/blog/2007/02/27/when-to-skip-writing-white-papers/#comment-13447 Hi Janice; Good comments. You might find this discussion interesting. It is about case studies vs. white papers: http://www.writingwhitepapers.com/blog/2007/02/15/case-study-or-white-paper/ Mike Hi Janice;

Good comments.

You might find this discussion interesting. It is about case studies vs. white papers:
http://www.writingwhitepapers.com/blog/2007/02/15/case-study-or-white-paper/

Mike

]]> By: Janice King http://www.writingwhitepapers.com/blog/2007/02/27/when-to-skip-writing-white-papers/#comment-13428 Janice King Wed, 28 Feb 2007 14:51:19 +0000 http://www.writingwhitepapers.com/blog/2007/02/27/when-to-skip-writing-white-papers/#comment-13428 When a customer case study can present the messages with more credibility. Savvy IT buyers recognize that white papers are too often another form of vendor hot air. When another IT professional is willing to put the reputation of his/her company and career on the line in a case study, that strengthens your message for readers. Janice King Copywriter and Author, Copywriting That Sells High Tech www.writinghightech.com When a customer case study can present the messages with more credibility. Savvy IT buyers recognize that white papers are too often another form of vendor hot air. When another IT professional is willing to put the reputation of his/her company and career on the line in a case study, that strengthens your message for readers.

Janice King
Copywriter and Author,
Copywriting That Sells High Tech
www.writinghightech.com

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