Do you generate leads using the Internet?

If you do, then you should have white papers and webinars as part of your marketing mix.

At least that is what the summary of an article entitled “Internet Lead Generation Tops Marketing Initiatives in 2007” by TMCnet.

Here are some snippets from the article:

Two of the strongest leaders in achieving success in online branding and lead generation are Webinars and white papers. Both establish a company as an authority of industry while capturing pertinent information for follow-up prospecting.

White paper lead generation is growing in popularity for several reasons. Capturing valuable information from visitors who are looking for information and are willing to subscribe to read it, can only mean that they have serious interest in this product. Customers coming to your company for information are the strongest leads obtainable.

“Fifty solid white paper leads versus 1,000 pay-per-clicks for example have a greater value for the money. White papers not only generates absolute results but gives the company a better perception to the potential buyers as being an authority to turn to for solutions instead of merely being seen as a sales pitch,” stated Kevin Noonan, vice president of TMC.

What are your thoughts about the power of white papers for lead generation? Do you or your clients use them to draw in qualified leads?

This entry was posted on Friday, February 23rd, 2007 at 7:46 am and is filed under Lead Generation, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.