Mark from Washington DC asks, “How should I write to engineers?”
This very question is well addressed in an article by Roger Slavens entitled, “Connecting With Engineers.” It was recently published in BtoB Magazine.Here are some excerpts:
“Engineers often take a wait-and-see approach and sometimes view anything new with a skeptical eye.”
“This audience thrives on deep data and solid proof points.”
“They want marketing information to sound like it came from their peersâ€”fellow engineers rather than traditional marketers.”
“It’s important to speak to engineers in their own language, they use jargon and labels that nobody else does.”
What has been your experience communicating with engineers?
Are they indeed a unique and challenging audience to write to?Receive email updates when new articles are posted.