Comments on: White Papers Win Again (According to MarketingSherpa) http://www.writingwhitepapers.com/blog/2007/02/16/white-papers-win/ Everything about writing and marketing white papers Thu, 17 May 2012 02:55:39 +0000 http://wordpress.org/?v=2.3.1 By: Jonathan Kantor http://www.writingwhitepapers.com/blog/2007/02/16/white-papers-win/#comment-12065 Jonathan Kantor Fri, 16 Feb 2007 18:32:51 +0000 http://www.writingwhitepapers.com/blog/2007/02/16/white-papers-win/#comment-12065 Gary, Most companies don't want the reader to think that the content came from anywhere other than inside the organization. They hire an outside writer to be a "ghost writer" for them. The only circumstances where a company will put a name on the cover is when that name can lend credibility to the paper, such as a well-known industry resource, analyst, specialist, or Phd. (for what its worth). Gary,

Most companies don’t want the reader to think that the content came from anywhere other than inside the organization. They hire an outside writer to be a “ghost writer” for them.

The only circumstances where a company will put a name on the cover is when that name can lend credibility to the paper, such as a well-known industry resource, analyst, specialist, or Phd. (for what its worth).

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/02/16/white-papers-win/#comment-12062 Michael Stelzner Fri, 16 Feb 2007 18:24:53 +0000 http://www.writingwhitepapers.com/blog/2007/02/16/white-papers-win/#comment-12062 Gary - It is usually not about the author but rather the sponsoring company. If the author has no significant credibility, it is better to leave the name off. With highly technical papers, they might include an author. However, more business focused papers tend not to have them. 99 percent of the papers I wrote for my clients do not have my name on them. - Mike Gary - It is usually not about the author but rather the sponsoring company. If the author has no significant credibility, it is better to leave the name off. With highly technical papers, they might include an author. However, more business focused papers tend not to have them. 99 percent of the papers I wrote for my clients do not have my name on them. - Mike

]]> By: Gary Miller http://www.writingwhitepapers.com/blog/2007/02/16/white-papers-win/#comment-12061 Gary Miller Fri, 16 Feb 2007 18:15:10 +0000 http://www.writingwhitepapers.com/blog/2007/02/16/white-papers-win/#comment-12061 Why do so many whitepapers have no author name on them? Would you recommend leaving out the name, or including it? I personally hate reading a disembodied whitepaper...don't know if someone put some thought into it, or it is a contracted piece of hack. Makes me wonder if the author is ashamed of putting their name to it. What do you and your blog visitors think? Why do so many whitepapers have no author name on them? Would you recommend leaving out the name, or including it? I personally hate reading a disembodied whitepaper…don’t know if someone put some thought into it, or it is a contracted piece of hack. Makes me wonder if the author is ashamed of putting their name to it.

What do you and your blog visitors think?

]]>