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Valentines Day Lessons

By Michael Stelzner

Okay, so we no longer celebrate the true meaning Valentines day (St. Valentine was a Roman who was martyred for refusing to give up Christianity).

Rather, we celebrate this day by expressing our love to others.

I want to take this opportunity and thank you for your devotion to my blog and the craft of white papers.

I wish you and your loved ones a special day.

Here a are a few marketing lessons we can learn from Valentines day:

  • Expressing an interest in others leads to opportunity
  • Small gifts of thanks go a long way in retaining customers
  • It’s not what you do, but the thought that counts on Valentines day

Would you share why you enjoy this day?

Do you have any fun ideas for celebrating this holiday with young children?

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This entry was posted on Wednesday, February 14th, 2007 at 4:54 am and is filed under Writing White Papers. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

  • Lisa - Sage advice!

    Mark - The idea of teaching kids to serve others is a great idea and one I strongly support

    Debra - What great ideas!
  • dhelwig
    Hi Mike:

    We've had such fun with our three year old and Valentine's Day this year! We started last week by going crazy with paper, doilies, paint & glitter to make cards for all the people SHE wanted to remember. It was interesting to see who she chose - some were obvious, like grandparents, and some were not. It was a great view into who she sees as important in her life. Then we made cookies & decorated them (toddlers love sprinking colored sugar!) and will deliver them this afternoon to people in our neighborhood who don't have family in town or who are widowed to "share some love" with them too. It's been lots of fun and a wonderful opportunity to talk about all the different ways we can express love to one another. Today we made heart shaped pancakes for breakfast and cut out her lunch meat turkey with a heart shaped cookie cutter...and served it all on pink plates. It's really all just fun, inexpensive ways to show her that this day is special and that we love her. We've had a ball!

    Happy Valentine's Day to you and yours.
  • Michael-

    Honestly, I would say a fun and a purposeful way to celebrate Valentines Day with young children is to teach them to give to another person through service, or by writing a nice heart-felt note to another. Teaching them that will give them more satisfaction than anything else. But of course, it has to be something of interest to them.
  • Rolfe, Sayo is spot on (and so is Doc of course).

    Michael, Often people I work with come with a specific purpose and direction, only to realize that something is broken in some relationship, somewhere. We detour to put together what's broken, and then come back to our purpose. Marketing campaigns? Same.

    Thanks for the question.
  • Rolfe;

    Great link.

    Here is an excerpt: "Love, the most giving force in any relationship, is not about exchanging. It is not fungible. You don't expect a payback or a rate of return on the love you give your child, your wife or husband, your friends. Yet relationship has an enormous bearing on the way markets work..."

    Mike
  • Expressing an interest, sending small gifts, thinking of someone are all expressions of something deeper than a marketing campaign. They're expressions of a relationship.

    I highly recommend reading Doc Searl's account of a Socratic exchange he had with a Nigerian pastor named Sayo, http://lists.ssc.com/pipermail...

    Rolfe
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