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White Paper Powerhouse TechTarget is Going Public

By Michael Stelzner

Today, TechTarget has announced its registration with the Securities and Exchange Commission for an initial public offering of its common stock.

For those of you who do not know, TechTarget acquired white paper repository and syndication site BitPipe some time back.

What do you all think?

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This entry was posted on Wednesday, February 7th, 2007 at 3:44 pm and is filed under Lead Generation, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

  • Hi All - I do not think MarketingSherpa fits their MO. - Mike
  • If they want to acquire MarketingSherpa, they'll have to purchase MarketingExperiments which acquired Sherpa not too long ago.
  • One of the reasons that companies go public is to use their acquired capital for further acquisition and growth.

    I wonder who their next acquisition is going to be, MarketingSherpa? Maybe some blogs?
  • Jeffrey
    The daily emails I get from TechTarget and BitPipe have enough ads to pay for way too many corporate perks, so maybe this has some legs. But the registration process and troubles reading, printing, and saving their whitepapers may induce me to take up short-selling.
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