Comments on: What’s Your Bubble-Wrap Strategy? http://www.writingwhitepapers.com/blog/2007/01/31/whats-your-bubble-wrap-strategy/ Everything about writing and marketing white papers Fri, 30 Jul 2010 03:35:57 +0000 http://wordpress.org/?v=2.3.1 By: enlarge penis http://www.writingwhitepapers.com/blog/2007/01/31/whats-your-bubble-wrap-strategy/#comment-62479 enlarge penis Mon, 03 Aug 2009 09:50:15 +0000 http://www.writingwhitepapers.com/blog/2007/01/31/whats-your-bubble-wrap-strategy/#comment-62479 hello webmaster! i am really appreciating you for your kindness that you have made a really interesting blog and pick all the great topics for which peoples are always seeking to get information and share their ideas. Great work Man and keep it going. God bless you! hello webmaster! i am really appreciating you for your kindness that you have made a really interesting blog and pick all the great topics for which peoples are always seeking to get information and share their ideas. Great work Man and keep it going. God bless you!

]]> By: enlarge penis http://www.writingwhitepapers.com/blog/2007/01/31/whats-your-bubble-wrap-strategy/#comment-62471 enlarge penis Sun, 02 Aug 2009 13:20:38 +0000 http://www.writingwhitepapers.com/blog/2007/01/31/whats-your-bubble-wrap-strategy/#comment-62471 hello webmaster! i am really appreciating you for your kindness that you have made a really interesting blog and pick all the great topics for which peoples are always seeking to get information and share their ideas. Great work Man and keep it going. God bless you! hello webmaster! i am really appreciating you for your kindness that you have made a really interesting blog and pick all the great topics for which peoples are always seeking to get information and share their ideas. Great work Man and keep it going. God bless you!

]]> By: acomplia http://www.writingwhitepapers.com/blog/2007/01/31/whats-your-bubble-wrap-strategy/#comment-62459 acomplia Sat, 25 Jul 2009 11:25:16 +0000 http://www.writingwhitepapers.com/blog/2007/01/31/whats-your-bubble-wrap-strategy/#comment-62459 This is gonna huge, i just cant belive it that i am standing at a great blog of my life, i am really glad to have my comment here in very decent topic. thanks to webmaster. This is gonna huge, i just cant belive it that i am standing at a great blog of my life, i am really glad to have my comment here in very decent topic. thanks to webmaster.

]]> By: karthik cmouli http://www.writingwhitepapers.com/blog/2007/01/31/whats-your-bubble-wrap-strategy/#comment-59101 karthik cmouli Wed, 23 Apr 2008 05:54:10 +0000 http://www.writingwhitepapers.com/blog/2007/01/31/whats-your-bubble-wrap-strategy/#comment-59101 Hi matt, I have to say that had I received something like this in my mail, I would have thrown it into the shredder right away. The telly seems to be showcasing that we live in very dangerous times now so if i feel a bubble wrap, chances are 50/50 that I would have either shredded it or called the cops. Either way it is disingenuous and from the marketing prespective, it is indeed a brilliant ploy, one that makes you do exactly what it wants you to do, what about the next time around? Would you fall for it again? Hi matt,
I have to say that had I received something like this in my mail, I would have thrown it into the shredder right away. The telly seems to be showcasing that we live in very dangerous times now so if i feel a bubble wrap, chances are 50/50 that I would have either shredded it or called the cops.
Either way it is disingenuous and from the marketing prespective, it is indeed a brilliant ploy, one that makes you do exactly what it wants you to do, what about the next time around? Would you fall for it again?

]]> By: PT http://www.writingwhitepapers.com/blog/2007/01/31/whats-your-bubble-wrap-strategy/#comment-59098 PT Tue, 22 Apr 2008 17:23:40 +0000 http://www.writingwhitepapers.com/blog/2007/01/31/whats-your-bubble-wrap-strategy/#comment-59098 Today April 22nd is Earthday and apparently it is intended to inspire awareness of, and appreciation for the Earth’s environment! CONGRATULATIONS CapitalOne your bubble wrap credit card offer arrived just in time and you are truly an inspiration. I am so inspired by you, I am considering sending my check payment in a cardboard box filled with tiny styrofoam pellets. Imagine the mess you have to clean up when it is received and opened by your mailing department. It’s okay though at least I am as responsible as you are and protect my fragile check even if this means we have a little more waste to dispose. I framed your previous mailers and proudly displayed them in my office, thinking they are something special and they would maybe gain in value, but now I am running out of space and decided to just send them back to you. I don’t open them anymore, I just mark them with “Acceptance Refused return to sender for recycling” and stick them back in the mail. I am honest, I am not the most conservative person when it comes to our environmental responsibilities, but each time I receive one of your bubble wrap letters I am truly inspired to do more. I usually take a moment from my busy stressful day, sit back, relax, close my eyes, and picture the most beautiful site, a football field covered with your bubble wrap mailers. Try it, it’s one tranquil experience and interesting how many obvious reasons I can come up with why we need to cover a football field with your bubble wrap. Thank you CapitalOne, and please don’t forget to promote the idiot that came up with this marketing campaign he truly deserves it. Today April 22nd is Earthday and apparently it is intended to inspire awareness of, and appreciation for the Earth’s environment! CONGRATULATIONS CapitalOne your bubble wrap credit card offer arrived just in time and you are truly an inspiration.

I am so inspired by you, I am considering sending my check payment in a cardboard box filled with tiny styrofoam pellets. Imagine the mess you have to clean up when it is received and opened by your mailing department. It’s okay though at least I am as responsible as you are and protect my fragile check even if this means we have a little more waste to dispose.

I framed your previous mailers and proudly displayed them in my office, thinking they are something special and they would maybe gain in value, but now I am running out of space and decided to just send them back to you. I don’t open them anymore, I just mark them with “Acceptance Refused return to sender for recycling” and stick them back in the mail. I am honest, I am not the most conservative person when it comes to our environmental responsibilities, but each time I receive one of your bubble wrap letters I am truly inspired to do more.

I usually take a moment from my busy stressful day, sit back, relax, close my eyes, and picture the most beautiful site, a football field covered with your bubble wrap mailers. Try it, it’s one tranquil experience and interesting how many obvious reasons I can come up with why we need to cover a football field with your bubble wrap. Thank you CapitalOne, and please don’t forget to promote the idiot that came up with this marketing campaign he truly deserves it.

]]> By: Sally Greene http://www.writingwhitepapers.com/blog/2007/01/31/whats-your-bubble-wrap-strategy/#comment-58763 Sally Greene Sat, 15 Mar 2008 21:15:28 +0000 http://www.writingwhitepapers.com/blog/2007/01/31/whats-your-bubble-wrap-strategy/#comment-58763 I just send the bubble wrap back to them at their expense! I just send the bubble wrap back to them at their expense!

]]> By: Gary http://www.writingwhitepapers.com/blog/2007/01/31/whats-your-bubble-wrap-strategy/#comment-58730 Gary Tue, 11 Mar 2008 13:29:52 +0000 http://www.writingwhitepapers.com/blog/2007/01/31/whats-your-bubble-wrap-strategy/#comment-58730 I've received two of the Capital One bubble-wrap mailers. I just sent back the last one using their BRM envelope and including some of the bubble-wrap telling them to send me no more. It's so environmentally irresponsible that if they send me another one, I'll cancel the card I have with them. I wonder how much negative impact a company takes from tactics like this. I’ve received two of the Capital One bubble-wrap mailers. I just sent back the last one using their BRM envelope and including some of the bubble-wrap telling them to send me no more. It’s so environmentally irresponsible that if they send me another one, I’ll cancel the card I have with them. I wonder how much negative impact a company takes from tactics like this.

]]> By: Lev http://www.writingwhitepapers.com/blog/2007/01/31/whats-your-bubble-wrap-strategy/#comment-36198 Lev Thu, 11 Oct 2007 20:08:05 +0000 http://www.writingwhitepapers.com/blog/2007/01/31/whats-your-bubble-wrap-strategy/#comment-36198 Last year I bought a handheld neck massager for my wife. If I’d know who this catalog shared their mailing lists with, I would not’ve ordered from them. Within a few months, I started getting plain envelopes with no addresses or addresses I didn’t recognize. Last year I bought a handheld neck massager for my wife. If I’d know who this catalog shared their mailing lists with, I would not’ve ordered from them. Within a few months, I started getting plain envelopes with no addresses or addresses I didn’t recognize.

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/01/31/whats-your-bubble-wrap-strategy/#comment-13618 Michael Stelzner Thu, 01 Mar 2007 23:50:29 +0000 http://www.writingwhitepapers.com/blog/2007/01/31/whats-your-bubble-wrap-strategy/#comment-13618 Hi Daren - Thanks for sharing your comments and your great feedback on my book! I agree the bubble wrap is a real waste. I did open the envelope and proceeded to trash the letter. I thought it was an interesting strategy, but I am not sure it is all the effective. All my best! Mike Hi Daren - Thanks for sharing your comments and your great feedback on my book!

I agree the bubble wrap is a real waste. I did open the envelope and proceeded to trash the letter. I thought it was an interesting strategy, but I am not sure it is all the effective.

All my best!

Mike

]]> By: Daren Lewis http://www.writingwhitepapers.com/blog/2007/01/31/whats-your-bubble-wrap-strategy/#comment-13616 Daren Lewis Thu, 01 Mar 2007 23:41:37 +0000 http://www.writingwhitepapers.com/blog/2007/01/31/whats-your-bubble-wrap-strategy/#comment-13616 I received the bubble mailer today and promptly wrote our friends at CapitalOne: "Today I received yet another CapitalOne credit card offer. While these offers are so ubiquitous that they usually pass unnoticed, this offer included a 8 x 5 inch sheet of bubble wrap – yes bubble wrap. I’m not sure what I’m supposed to do with it. I guess the idea was to make the envelope interesting enough to open. What it actually did was highlight the profligate waste created by the credit card marketing industry and your company in particular. While I may someday decide to take advantage of a mailed credit card offer, your company has made it on to my list of organizations with which I will never do business." I did a search to see who had commented on this phenomenon and saw your post. I'd argue that getting me to open the letter isn't the same as selling me CapitalOne credit. I can see a range of reactions to this mailing many of which are, like my reaction, negative. BTW Michael, I've really enjoyed the book - it has yet to make it off my desk and onto the bookshelf.... now that, unlike the bubble mailer, is sticky marketing. I received the bubble mailer today and promptly wrote our friends at CapitalOne:
“Today I received yet another CapitalOne credit card offer. While these offers are so ubiquitous that they usually pass unnoticed, this offer included a 8 x 5 inch sheet of bubble wrap – yes bubble wrap. I’m not sure what I’m supposed to do with it. I guess the idea was to make the envelope interesting enough to open. What it actually did was highlight the profligate waste created by the credit card marketing industry and your company in particular. While I may someday decide to take advantage of a mailed credit card offer, your company has made it on to my list of organizations with which I will never do business.”

I did a search to see who had commented on this phenomenon and saw your post. I’d argue that getting me to open the letter isn’t the same as selling me CapitalOne credit. I can see a range of reactions to this mailing many of which are, like my reaction, negative.

BTW Michael, I’ve really enjoyed the book - it has yet to make it off my desk and onto the bookshelf…. now that, unlike the bubble mailer, is sticky marketing.

]]>