Comments on: Pulling In Readers With Pull Quotes http://www.writingwhitepapers.com/blog/2007/01/30/pulling-in-readers-with-pull-quotes/ Everything about writing and marketing white papers Thu, 17 May 2012 02:54:52 +0000 http://wordpress.org/?v=2.3.1 By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/01/30/pulling-in-readers-with-pull-quotes/#comment-7135 Michael Stelzner Thu, 01 Feb 2007 00:10:42 +0000 http://www.writingwhitepapers.com/blog/2007/01/30/pulling-in-readers-with-pull-quotes/#comment-7135 Whitney - Thanks so much for the clarification. Keep up the good blog posts. - Mike Whitney - Thanks so much for the clarification. Keep up the good blog posts. - Mike

]]> By: Whitney http://www.writingwhitepapers.com/blog/2007/01/30/pulling-in-readers-with-pull-quotes/#comment-7127 Whitney Wed, 31 Jan 2007 22:49:10 +0000 http://www.writingwhitepapers.com/blog/2007/01/30/pulling-in-readers-with-pull-quotes/#comment-7127 Well, gosh, color me happy. I get back into town, get caught up on my reading, and find a wonderful surprise on the ol' WWP blog. Thank you, Mike! I *love* Simon's analogy of raspberries in the All-Bran. The image works particularly well when you talk about using pull quotes in technical documents. In my publishing work, "pull quotes" was often used to refer to direct quotes (the original meaning of the term) and paraphrases pulled from the copy. In technical documentation, I don't hear the term "pull quote" bandied about a lot, but when it is used it's to refer to direct quotes pulled from the copy. "Callout" is used a lot to refer to paraphrases and (as Kristen mentioned) references to tables and figures. Whitney Well, gosh, color me happy. I get back into town, get caught up on my reading, and find a wonderful surprise on the ol’ WWP blog. Thank you, Mike!

I *love* Simon’s analogy of raspberries in the All-Bran. The image works particularly well when you talk about using pull quotes in technical documents.

In my publishing work, “pull quotes” was often used to refer to direct quotes (the original meaning of the term) and paraphrases pulled from the copy. In technical documentation, I don’t hear the term “pull quote” bandied about a lot, but when it is used it’s to refer to direct quotes pulled from the copy. “Callout” is used a lot to refer to paraphrases and (as Kristen mentioned) references to tables and figures.

Whitney

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/01/30/pulling-in-readers-with-pull-quotes/#comment-7119 Michael Stelzner Wed, 31 Jan 2007 21:44:34 +0000 http://www.writingwhitepapers.com/blog/2007/01/30/pulling-in-readers-with-pull-quotes/#comment-7119 Kristen - What, you want me to give away my secrets! :) Actually that pull quote was created by someone else. Thanks for your clarification on this matter. Mike Kristen - What, you want me to give away my secrets! :) Actually that pull quote was created by someone else.

Thanks for your clarification on this matter.

Mike

]]> By: Kristen King http://www.writingwhitepapers.com/blog/2007/01/30/pulling-in-readers-with-pull-quotes/#comment-7118 Kristen King Wed, 31 Jan 2007 21:38:19 +0000 http://www.writingwhitepapers.com/blog/2007/01/30/pulling-in-readers-with-pull-quotes/#comment-7118 I always think of callouts as "see Fig 1A." Pull quotes are entry points on the page that are typically a direct quotation of material in the article, but that could be a paraphrase. And speaking of entry points, Michael, I love the look of the one you've got here. Did you just insert a graphic, or is there some amazing code I can use to create pull quites? Do tell. kk I always think of callouts as “see Fig 1A.” Pull quotes are entry points on the page that are typically a direct quotation of material in the article, but that could be a paraphrase.

And speaking of entry points, Michael, I love the look of the one you’ve got here. Did you just insert a graphic, or is there some amazing code I can use to create pull quites? Do tell.

kk

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/01/30/pulling-in-readers-with-pull-quotes/#comment-7101 Michael Stelzner Wed, 31 Jan 2007 19:18:17 +0000 http://www.writingwhitepapers.com/blog/2007/01/30/pulling-in-readers-with-pull-quotes/#comment-7101 Jonathan - I am not a journalist or designer, but I do not really see a difference here. In the context of this piece they are one in the same. - Mike Jonathan - I am not a journalist or designer, but I do not really see a difference here. In the context of this piece they are one in the same. - Mike

]]> By: Jonathan Kantor http://www.writingwhitepapers.com/blog/2007/01/30/pulling-in-readers-with-pull-quotes/#comment-7093 Jonathan Kantor Wed, 31 Jan 2007 18:51:49 +0000 http://www.writingwhitepapers.com/blog/2007/01/30/pulling-in-readers-with-pull-quotes/#comment-7093 Are "pull quotes" and "callouts" the same thing? I thought pull quotes are used for referencing actual quotes while callouts are used to highlight any sentence on the page. Your thoughts? Are “pull quotes” and “callouts” the same thing?

I thought pull quotes are used for referencing actual quotes while callouts are used to highlight any sentence on the page.

Your thoughts?

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/01/30/pulling-in-readers-with-pull-quotes/#comment-6910 Michael Stelzner Tue, 30 Jan 2007 23:05:27 +0000 http://www.writingwhitepapers.com/blog/2007/01/30/pulling-in-readers-with-pull-quotes/#comment-6910 Great analogy Simon Great analogy Simon

]]> By: Simon http://www.writingwhitepapers.com/blog/2007/01/30/pulling-in-readers-with-pull-quotes/#comment-6895 Simon Tue, 30 Jan 2007 21:52:14 +0000 http://www.writingwhitepapers.com/blog/2007/01/30/pulling-in-readers-with-pull-quotes/#comment-6895 Yes, I love pull quotes -- I use them in almost all the publications I design. Pull quotes are like the little raspberries in a bowl of All Bran -- they make the eating so much nicer! Yes, I love pull quotes — I use them in almost all the publications I design.

Pull quotes are like the little raspberries in a bowl of All Bran — they make the eating so much nicer!

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