Comments on: Banish The Selfish Title http://www.writingwhitepapers.com/blog/2007/01/29/banish-the-selfish-title/ Everything about writing and marketing white papers Fri, 30 Jul 2010 03:35:12 +0000 http://wordpress.org/?v=2.3.1 By: Alpana http://www.writingwhitepapers.com/blog/2007/01/29/banish-the-selfish-title/#comment-6861 Alpana Tue, 30 Jan 2007 18:05:09 +0000 http://www.writingwhitepapers.com/blog/2007/01/29/banish-the-selfish-title/#comment-6861 Mike, Thanks. I appreciate the help. Alpana. Mike,
Thanks. I appreciate the help.
Alpana.

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/01/29/banish-the-selfish-title/#comment-6857 Michael Stelzner Tue, 30 Jan 2007 17:52:02 +0000 http://www.writingwhitepapers.com/blog/2007/01/29/banish-the-selfish-title/#comment-6857 Alpana - If you underlying motivation is to generate some business for yourself as a consultant, then it might make sense to write a white paper. - Mike Alpana - If you underlying motivation is to generate some business for yourself as a consultant, then it might make sense to write a white paper. - Mike

]]> By: Alpana http://www.writingwhitepapers.com/blog/2007/01/29/banish-the-selfish-title/#comment-6855 Alpana Tue, 30 Jan 2007 17:37:55 +0000 http://www.writingwhitepapers.com/blog/2007/01/29/banish-the-selfish-title/#comment-6855 Its very simple. To educate people. According to me, white papers are meant to help people with solutions to their problem, to help them make decisions. I want to focus on a very specific set of problems, and provide solutions for them. Its very simple. To educate people. According to me, white papers are meant to help people with solutions to their problem, to help them make decisions. I want to focus on a very specific set of problems, and provide solutions for them.

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/01/29/banish-the-selfish-title/#comment-6852 Michael Stelzner Tue, 30 Jan 2007 17:13:38 +0000 http://www.writingwhitepapers.com/blog/2007/01/29/banish-the-selfish-title/#comment-6852 Alpana; Why do you want to write a white paper? What is your underlying objective? Mike Alpana;

Why do you want to write a white paper? What is your underlying objective?

Mike

]]> By: Alpana http://www.writingwhitepapers.com/blog/2007/01/29/banish-the-selfish-title/#comment-6842 Alpana Tue, 30 Jan 2007 15:59:59 +0000 http://www.writingwhitepapers.com/blog/2007/01/29/banish-the-selfish-title/#comment-6842 Mike, I am a consultant and do not endorse any product. Keeping this in mind, I want to foray into writing a white paper on a specific technological solution. In this scenario, do you think white papers are the right option or there are other forms of documentation that such content should be classified under? Alpana. Mike,
I am a consultant and do not endorse any product. Keeping this in mind, I want to foray into writing a white paper on a specific technological solution. In this scenario, do you think white papers are the right option or there are other forms of documentation that such content should be classified under?
Alpana.

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/01/29/banish-the-selfish-title/#comment-6816 Michael Stelzner Tue, 30 Jan 2007 14:32:39 +0000 http://www.writingwhitepapers.com/blog/2007/01/29/banish-the-selfish-title/#comment-6816 Hi David - Apple ads are very good. Take their latest iPod ads. They fully eliminated the need for copy. If I am not mistaken, all there is a dancing. It is powerful, but rare. For white papers, the negative would never work unless you were so well known that you could get away with anything. Simon - Thanks for stopping in. Reader-serving sounds good to me! - Mike Hi David - Apple ads are very good. Take their latest iPod ads. They fully eliminated the need for copy. If I am not mistaken, all there is a dancing. It is powerful, but rare. For white papers, the negative would never work unless you were so well known that you could get away with anything.

Simon - Thanks for stopping in. Reader-serving sounds good to me! - Mike

]]> By: Simon http://www.writingwhitepapers.com/blog/2007/01/29/banish-the-selfish-title/#comment-6792 Simon Tue, 30 Jan 2007 12:57:28 +0000 http://www.writingwhitepapers.com/blog/2007/01/29/banish-the-selfish-title/#comment-6792 Good post, Michael. Instead of "self-serving" I try to think "reader-serving". In other words, how can my title -- and entire document -- best serve the needs and wants of my intended reader? Good post, Michael.

Instead of “self-serving” I try to think “reader-serving”. In other words, how can my title — and entire document — best serve the needs and wants of my intended reader?

]]> By: David Airey http://www.writingwhitepapers.com/blog/2007/01/29/banish-the-selfish-title/#comment-6780 David Airey Tue, 30 Jan 2007 12:29:03 +0000 http://www.writingwhitepapers.com/blog/2007/01/29/banish-the-selfish-title/#comment-6780 The point about negativity reminds me of the latest batch of Apple's PC vs Mac advertising: http://www.apple.com/uk/getamac/ads/ They've drawn praise from many quarters, although for me I don't like the negativity of bashing the competition. They're clever, yes, the brand is superb, but something just reminds me of politics and how one party's concerns can sometimes be simply on the wrong-doings of another. Nice post Michael. The point about negativity reminds me of the latest batch of Apple’s PC vs Mac advertising:

http://www.apple.com/uk/getamac/ads/

They’ve drawn praise from many quarters, although for me I don’t like the negativity of bashing the competition. They’re clever, yes, the brand is superb, but something just reminds me of politics and how one party’s concerns can sometimes be simply on the wrong-doings of another.

Nice post Michael.

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/01/29/banish-the-selfish-title/#comment-6636 Michael Stelzner Tue, 30 Jan 2007 04:46:26 +0000 http://www.writingwhitepapers.com/blog/2007/01/29/banish-the-selfish-title/#comment-6636 Alpana - It might. It just depends what you are hoping to accomplish. Why are you writing one? - Mike Alpana - It might. It just depends what you are hoping to accomplish. Why are you writing one? - Mike

]]> By: Alpana http://www.writingwhitepapers.com/blog/2007/01/29/banish-the-selfish-title/#comment-6560 Alpana Tue, 30 Jan 2007 01:35:06 +0000 http://www.writingwhitepapers.com/blog/2007/01/29/banish-the-selfish-title/#comment-6560 I wish to write a white paper from a third-party perspective. I don't want to sell a product, rather give solutions to a problem by giving a comparison of a few products, among other things. Does that make for a good white paper? I wish to write a white paper from a third-party perspective. I don’t want to sell a product, rather give solutions to a problem by giving a comparison of a few products, among other things. Does that make for a good white paper?

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