Marketing Budgets Growing in ‘07, White Papers Part of Solution
By Michael StelznerA recent BtoB survey of 580 marketers found that nearly 70 percent plan on increasing their marketing budgets in 2007.
Three in four indicated they are increasing online spending.
All of this is fueled by the need to increase customer acquisition states Bob Felsenthal (BtoB publisher).
Felsenthal noted that online publishers should be adding more white paper microsites in 2007.
This all affirms the power of white papers when used in conjunction with online marketing efforts.
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