Just when I thought podcasts were the hot new wave in white papers (think sound), along comes the video white paper.
Tony over at Success from the Nest says:
A video white paper is all about the customer and it tells a story. It combines solid copywriting techniques, good storytelling, learning (particularly e-learning) concepts, and interesting supporting visuals to demonstrate your expertise and your story to a potential customer.
Brian Clark’s Tubetorial site is mentioned as an example.
What do you think about video and white papers? Is this viable? What are the pros and cons?Receive email updates when new articles are posted.