Comments on: Words to Avoid in Business White Papers http://www.writingwhitepapers.com/blog/2007/01/08/avoid-these-words-in-white-papers/ Everything about writing and marketing white papers Fri, 30 Jul 2010 03:39:40 +0000 http://wordpress.org/?v=2.3.1 By: business communications http://www.writingwhitepapers.com/blog/2007/01/08/avoid-these-words-in-white-papers/#comment-61204 business communications Mon, 19 Jan 2009 14:16:44 +0000 http://www.writingwhitepapers.com/blog/2007/01/08/avoid-these-words-in-white-papers/#comment-61204 Thinking outside the box? Who started that and why a "box"? annoying! Try thinking about all of it (whatever it maybe) and stop coming up with terms that just tell me your'e just not thinking in, out or around the so called "box" Thinking outside the box? Who started that and why a “box”? annoying! Try thinking about all of it (whatever it maybe) and stop coming up with terms that just tell me your’e just not thinking in, out or around the so called “box”

]]> By: creative agency http://www.writingwhitepapers.com/blog/2007/01/08/avoid-these-words-in-white-papers/#comment-60930 creative agency Thu, 04 Dec 2008 00:50:53 +0000 http://www.writingwhitepapers.com/blog/2007/01/08/avoid-these-words-in-white-papers/#comment-60930 So make it sound like a school text book. So make it sound like a school text book.

]]> By: Robert Randy http://www.writingwhitepapers.com/blog/2007/01/08/avoid-these-words-in-white-papers/#comment-58607 Robert Randy Mon, 18 Feb 2008 02:12:00 +0000 http://www.writingwhitepapers.com/blog/2007/01/08/avoid-these-words-in-white-papers/#comment-58607 Great Blog! This helped me just now, im writing something where i can apply this. Great Blog! This helped me just now, im writing something where i can apply this.

]]> By: Graham Strong http://www.writingwhitepapers.com/blog/2007/01/08/avoid-these-words-in-white-papers/#comment-58268 Graham Strong Wed, 09 Jan 2008 15:27:16 +0000 http://www.writingwhitepapers.com/blog/2007/01/08/avoid-these-words-in-white-papers/#comment-58268 Yes, the term "2.0" is so 1.0 these days... Actually, I think the term officially lost its hipness soon after Garbage enshrined it in the popular culture with their album "Version 2.0" -- and that was in 1999. I think that all cliches should be avoided in white papers. But then that would be true of all writing, no? The biggest current offender is the "thinking outside of the box" and all the variations that are used to "prove" that companies are actually thinking outside of the box. Of course, there is a fine line between cliches and touchstones or "speaking the readers' language". But that's one good reason why the world needs professional writers! ~Graham Yes, the term “2.0″ is so 1.0 these days…

Actually, I think the term officially lost its hipness soon after Garbage enshrined it in the popular culture with their album “Version 2.0″ — and that was in 1999.

I think that all cliches should be avoided in white papers. But then that would be true of all writing, no? The biggest current offender is the “thinking outside of the box” and all the variations that are used to “prove” that companies are actually thinking outside of the box.

Of course, there is a fine line between cliches and touchstones or “speaking the readers’ language”. But that’s one good reason why the world needs professional writers!

~Graham

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/01/08/avoid-these-words-in-white-papers/#comment-3297 Michael Stelzner Tue, 09 Jan 2007 15:55:52 +0000 http://www.writingwhitepapers.com/blog/2007/01/08/avoid-these-words-in-white-papers/#comment-3297 It does seem odd to me to say Web 2.0 David, I agree. It is most certainly a marketing deal. It does seem odd to me to say Web 2.0 David, I agree.

It is most certainly a marketing deal.

]]> By: David Meerman Scott http://www.writingwhitepapers.com/blog/2007/01/08/avoid-these-words-in-white-papers/#comment-3296 David Meerman Scott Tue, 09 Jan 2007 15:51:02 +0000 http://www.writingwhitepapers.com/blog/2007/01/08/avoid-these-words-in-white-papers/#comment-3296 It seems to me to be faddish and a cop out used by marketers who want their widget to appear new and hip. Of course, I am fine with 2.0 as a software version number, but when used after a process or a market category, it just seems forced to me. What do you think Michael? It seems to me to be faddish and a cop out used by marketers who want their widget to appear new and hip. Of course, I am fine with 2.0 as a software version number, but when used after a process or a market category, it just seems forced to me. What do you think Michael?

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/01/08/avoid-these-words-in-white-papers/#comment-3295 Michael Stelzner Tue, 09 Jan 2007 15:41:27 +0000 http://www.writingwhitepapers.com/blog/2007/01/08/avoid-these-words-in-white-papers/#comment-3295 David - Thanks for stopping in! So tell what the problem is with 2.0? Just wondering. Mike David - Thanks for stopping in!

So tell what the problem is with 2.0?

Just wondering.

Mike

]]> By: David Meerman Scott http://www.writingwhitepapers.com/blog/2007/01/08/avoid-these-words-in-white-papers/#comment-3275 David Meerman Scott Tue, 09 Jan 2007 12:56:46 +0000 http://www.writingwhitepapers.com/blog/2007/01/08/avoid-these-words-in-white-papers/#comment-3275 Hey Michael, great writeup and thanks for including a link to my Gobbledygook Manifesto. I've recently tried to avoid anything "2.0" as in "Web 2.0" "PR 2.0" and so on. These things are so overused to have been rendered meaningless. Cheers, David Hey Michael, great writeup and thanks for including a link to my Gobbledygook Manifesto. I’ve recently tried to avoid anything “2.0″ as in “Web 2.0″ “PR 2.0″ and so on. These things are so overused to have been rendered meaningless.
Cheers, David

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