5 Blogging Lessons From A “Marketing Blog” Queen
By Michael StelznerLike many of you, I am new to the blog thing. I only started in July of 2006.
What’s interesting now, is that I feel like I have been doing this for years.
It has more to do with the constant work and the baptism by fire, rather than the amount of time.
Reflecting on this amazing medium, the respected Ann Handley, Content Queen at MarketingProfs, has written a great post about the lessons she learned blogging in 2006.
Here are 5 of her lessons learned: (NOTE: Nearly every word below applies as much to me [and you] as it does to Ann and her readers)
1. I’m amazed at who I’ve met. Almost half of the people now writing for the blog, and many of the names in my inbox on any given day, are new blog friends I’ve made since last spring.
2. I know our readers better. Prior to the launch of the blog, I thought I had a pretty good sense of the MarkertingProfs audience of 200,000+. But a year into it, I have deepened that understanding. In other words: the blog has helped me do my job better, because I have a better sense of what my job actually is.
3. Blogging has made me a better writer. Like many writers, I have a particularly severe and unforgiving inner critic, which often made me give up a piece of writing before I’d really begun it. Blogging has helped unfreeze some of my creative concentrate.
4. Blogging begets a life observed. The very act of coming up with a regular supply of relevant blog posts forces bloggers to look a little more carefully at their life experiences, not necessarily to simply vet for post material but try to see the context and the larger meaning, the subtext and what’s left unsaid, and the connections among experiences.
5. Finally: Bullet points are ALWAYS a good way to break up a blog post into bite-sized chunks!
So—in closing: A huge thanks to all of you who have been part of this blogging year. That includes all of the writers—a thousand thanks to you! —but also the readers, those who comment, and the wallflowers.
Ann, well said!
What lessons have you learned in ‘06?
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January 7th, 2007 at 12:04 am
Hi Mike, all the points Ann makes ring so true. As a very new blogger, I am amazed by the speed at which you can converse with others that share your interests. I’m on my way over to MarketingProfs right now to find out what else I can learn. Thanks for introducting me to yet another interesting blog. Cheers, Liz
January 7th, 2007 at 7:12 am
Thanks, Michael. I missed this post somehow, but I was able to catch it thanks to you. Blogging has made me grow “content-antennae” in which I am vigilant in my daily life and work to “blogging moments.” This helps in many other ways…I never seem to lack something to write about, AND I am learning so much more, simply because I’m awake at the wheel.
January 7th, 2007 at 6:26 pm
Hey Liz and Patsi;
Totally agree.
All my best.
Mike
January 8th, 2007 at 9:58 am
Producing a monthly newsletter was always a difficult process for me.
I look at a blog as the new form of the newsletter, only instead of accumulating content and distributing it all in one big chunk, the blog allows you to dole out that same content each day a piece at a time.
It has now become part of my daily routine, and I find myself thinking about what I’m going to write in the blog each day.
I wonder if this is how journalists think?
January 8th, 2007 at 10:06 am
Hey Jonathan - For my business at least, there still is a place for the monthly newsletter.
There is a big difference. One is push and the other is pull marketing.
You push the newsletter to your readers and need to pull them into the blog.
Mike
January 9th, 2007 at 4:46 am
I’ve learned that in my profession (graphic design) that beside your online portfolio, having a regularly updated blog puts you ahead of the crowd when vying for new clients or job openings.
Writing about the subject you’re passionate about shows others that you’re passionate too.
Keep up the good posts Michael - I mentioned your site in a new post on my blog.
January 9th, 2007 at 8:40 am
David - Thanks very much! - Mike