Do You Ask for Endorsements? You Should!
By Michael Stelzner
A good word goes a long way.
Whether you are a freelance writer or a marketing pro, seek the client testimonial.
These words of approval are marketing gold.
Why? Because prospects like to hear what others think about you.
I simply ask my clients, “Can you tell me why you enjoyed working with [Insert your company name here]?”
Leave the rest of the message blank and wait to see the response.
If you do good work, you’ll be surprised at the reply.
We often underestimate what our clients think about us.
For example, here’s one I recently received:
As licensor and promoter of high-performance technology and as epicenter of a 60+ member community formed by world-leading electronic industry companies, the HyperTransport Technology Consortium faces the frequent challenge of producing white papers capable of blending innovative technology messages with compelling business arguments about its leading-edge interconnect technology.
The engagement of Stelzner Consulting for such kind of challenging tasks has not only proven successful in meeting our original technical and business objectives, but it has considerably exceeded our expectations in terms of audience appreciation and leveraging latitude of the resulting work.
In addition, we have found Stelzner Consulting’s writing expertise, work methodology and cost competitiveness to be first rate.
It is a highly recommended marketing service provider to any technology-oriented company.[NAME WITHHELD]
General Manager
HyperTransport Technology Consortium
It is totally within reason to edit your testimonials. Just ask your client for final approval.
Here’s how I will edit and propose the above excerpt:
We faced the challenge of blending technology and business messages into a white paper that would resonate with world-leading electronic companies.
Stelzner Consulting considerably exceeded our expectations. Our audience embraced the white paper and we were able to leverage it for great exposure.
Stelzner Consulting’s writing expertise, methodology and cost were first rate. I highly recommended them to any technology-oriented company.
How have testimonials helped you succeed?
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