Excellent. Notes/Postcards are the way to delivery audio content. I just groan when a site sounds out a big “Hello!” greetings–it’s cheesy. As Mike #2 recommends let the recipient determine when and where it is played.

You’ll give away my secret. The voice is WAAAAYYYYYY more powerful than the written word and we know just how powerful that can be.

I have salesment working for mw who think email is great for contacting our customers.

I still drive 50,000 miles a year to speak to them in person and sell WAAAYYY more than those guys ever will.

If you want to make it even more powerful, direct it’s use towards the time when the recipient is ready by creating an audio note/postcard.

That way they’ll know they need to turn up their volume, they’re focused on the audio content and they listen when it’s convenient for them, nobody is around to bother htem, etc.

That would put an end to possible complaints and make it even more effective.

Hey, maybe this would make a great white paper ?!

I could use one like it in about 2 weeks myself.

Thanks for stopping by!

Rick - I hear you about the option for voice. But, if you think about the evolution of the medium, things are moving to sound, text and visuals. I think there will come a day when sound is the standard, much like it is in radio and TV.

Krishna - I did provide a button to turn off the sound, but you may not have noticed. Because I am not playing music, but only a 20 second message, I do not think the sound coming from the computer will annoy folks at neighboring cubicles. AND, as far as returns to the page, that is unlikely in this specific example.

For what it is worth, I do provide a user-selectable *voice* message from me up in the right navigation bar of my blog. Chances are you never noticed.

This is the one true advantage of interruption audio—everyone hears that instruction or message. I think it is a way to stand out.

Mike

I use audio on most of my websites and if done professionally in terms of the recording and execution it will support your brand and can create a more personal connection.

When I went to your site I could not find a button to turn it off.

A couple of things to note - some people may be in open plan offices and may not appreciate audio coming from their PC - nor may their colleagues.

And if people return to the page they may not want to hear the same message again.

Well done for implementing this and keep testing!

I don’t mind so much if the choice is up to me, but if the choice is made for me forget about it. Same applies to videos with sound tracks.