Do you market to other businesses?

Lead generation is the number one marketing goal for businesses in 2007 according to a recent BtoB survey.

Generating leads to acquire customers and drive sales will be top of mind for b-to-b marketers next year.

According to BtoB’s “2007 Marketing Priorities and Plans” survey, acquiring new customers is the No. 1 marketing goal for 2007, cited by 62.3% of respondents.

To do this, as well as to drive sales, b-to-b marketers will use a host of lead generation tools in 2007, including new techniques as well as tried-and-true methods.

A study by MarketingSherpa found that free trials, webinars, white papers, blogs and podcasts topped the list of the most effective lead generation tools used by business technology marketers.

These results should come as no big surprise. The need for leads has always been a top priority for marketing.

The important point here is that white papers are ultra-efficient lead generation tools.

See some of the statistics that support the lead-gen power of white papers.

Will 2007 be the year of the white paper? What say you?

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This entry was posted on Wednesday, December 13th, 2006 at 5:50 am and is filed under Lead Generation, Marketing, Statistics. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.