12 Places to Syndicate White Papers

December 8th, 2006, by Michael Stelzner

As I have said elsewhere, too often people “post and hope.”

This means businesses produce white papers only to post them on their corporate website.

If your goal is to have people read your white papers who “do not know you,” you should consider white paper syndication.

MarketingSherpa released a recent report entitled, “How to Syndicate Your White Paper Successfully — Comprehensive Directory of Syndicators — Part II.”

This report includes a brief examination of available content syndication sites, including:

Those sites with an “*” are considered the major white paper syndication sites available.

In addition to the above sites, WhitePaperSource has performed in-depth reviews on many of the above sites and some that are not listed.

What has your experience been with syndication?

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4 Responses to “12 Places to Syndicate White Papers”

  1. Patsi M. Krakoff Says:

    Thanks, Michael for these resources. I’ve posted about this over on my blog today.

  2. Michael Stelzner Says:

    Patsi - Thanks for stopping in! All my best! - Mike

  3. Charles Brown Says:

    Just out of curiosity, is there any place to syndicate legal white papers? Is there even a significant market for writing white papers based upon the law?

  4. Michael Stelzner Says:

    Charles - See http://www.bnet.com/whitepapers.html and look under the operations section. There are a bunch of legal categories. - Mike

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