As I have said elsewhere, too often people “post and hope.”

This means businesses produce white papers only to post them on their corporate website.

If your goal is to have people read your white papers who “do not know you,” you should consider white paper syndication.

MarketingSherpa released a recent report entitled, “How to Syndicate Your White Paper Successfully — Comprehensive Directory of Syndicators — Part II.”

This report includes a brief examination of available content syndication sites, including:

• Bank Info Security
• CMP Technology: TechWeb
• * CNET’s TechRepublic/ITpapers, BNET
• Find White Papers
• IndustryWeek
• IT Business Edge
• IT Toolbox
• * KnowledgeStorm
• NetLine’s TradePub
• RetailWire
• * TechTarget
• Ziff Davis Web Buyers Guide

Those sites with an “*” are considered the major white paper syndication sites available.

In addition to the above sites, WhitePaperSource has performed in-depth reviews on many of the above sites and some that are not listed.

What has your experience been with syndication?

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This entry was posted on Friday, December 8th, 2006 at 5:08 am and is filed under Lead Generation, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.